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Brazil Jurassic World movie launch using Twitter Direct Messages (DM)
Twitter Direct Messages (DM) campaign for Universal Pictures
@UniversalPicturesBr Pre-defined the #jurassicworld and #jurassicpark hashtags as opt-ins for its new marketing campaign to publicize the movie Jurassic World; Followers of UniversalPicturesBr who tweeted these hashtags will be impacted by marketing actions through DM's sent by Argos4.me; Results obtained by Universal Pictures Brazil in this campaign: Personalized interaction with followers and fans of the film; 100% positive sentiment for followers who received the Dm's
MECÂNICA
1 - User tweets a #jurassicworld hashtag in its Twitter profile;
2 - The system stores the request and the user data according to the parameters defined by Universal;
3 - User receives a DM in accordance to what was requested;
4 - DM received by the user contains an external link defined by Universal.