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Part II of our Holiday Calendars for Social Media Manager Series
TRADITIONAL HOLIDAYS & OUT-OF-THE-BOX BRAND CAMPAIGNS
Some of our clients
Holidays usually guarantee huge engagement for brands. Our previous
report highlighted how even the strangest of days are a big point of
conversation. This report brings to light the creative, out-of-the box
campaigns that brands ran during traditional holidays.
Don’t forget, all images are clickable and are hyperlinked to their original
post. So click through and enjoy the report!
SYNOPSIS
JANUARY
20th
31st
Martin Luther King Day
Chinese New Year’s Day
1.
New Year’s Day
New Year’s Day 1st
Skittle’s post on New Year’s Day brought the brand an Engagement Alert*. Though a post at the end of the month got more people talking, this post is a quintessential example of the brand’s tone of voice.
1st
*The Unmetric platform triggers an alert triggers an alert every time something happens that is different from normal, be it growth, engagement, mentions etc.
FEBRUARY
17th
Valentine’s Day
President’s Day
2. Valentine’s Day
Humor, as always, worked like a charm for Taco Bell. Their Engagement Score* peaked on Feb 14th thanks to their Valentine’s Day tweets.
Super Bowl Weekend
14th
14th
MARCH 3.
4th Mardi Gras
8th Women’s Day
St Patrick’ s Day
St Patrick’s Day 17th
17th
The brand posted 42 times in March, and 80% of the Likes, Comments & Shares were brought in by their 5 St Patrick’s Day related posts.
Jameson Irish Whiskey posted 5 updates relating to St. Paddy’s Day. This was the post with the highest Engagement Score.
APRIL 4.
18th Good Friday
20th Easter
21st Patriot’s Day
Easter 20th
Innocent Drinks’ Venn diagram was one of the very few innovative tweets on Easter. In spite of having no offers or chocolates in the image, the tweet attracted a fair amount of attention.
MAY 5.
11th Mother’s Day
26th Memorial Day
6th Teacher’s Day
Mother’s Day 11th
Kraft Dressing’s bold Mother’s Day wish came from the ‘Zesty’ Guy. This post was one of the top 5 most engaging posts in May for the brand.
JUNE 6.
14th Flag Day
15th Father’s Day
21st Summer Solstice
15th Father’s Day
With an Engagement Score of 1,000, this was one of the most engaging posts for NatWest in 2013.
JULY 7.
11th World Population Day
Independence Day
27th Parents’ Day
Independence Day 4th
4th
This image of the Statue of Liberty standing on a Marshall amp with a Gibson guitar became the most engaging post for the entire Consumer Electronics Sector in July.
SEPTEMBER 9.
Labor Day 1st
Constitution Day 17th
International Peace Day 21st
21st Labor Day
Visa combined a Labor Day greeting with their #GoInSix campaign. This was one of the top 10 most liked posts in the campaign.
OCTOBER 10.
M&M’s USA regularly implements holiday greetings in their content strategy. It brings in the highest Engagement Score for them when compared to any other type of updates.
Columbus Day 13th
United Nations Day 24th
Halloween 31st
Halloween 31st
NOVEMBER 11.
Veteran’s Day 11th
Universal Children’s Day 20th
Thanksgiving 27th
Thanksgiving 27th
Oreo, ever the creative brand, created a Vine for Thanksgiving called the ‘snack hack’. The vine stayed in tune with the brand’s message and was also relevant to the holiday. It also attracted a funny conversation with TacoBell on Twitter.
DECEMBER
Hanukkah
Christmas
12. Christmas
31st New Year’s Eve
16th
25th
25th
Coke Zero created an entire campaign around bad Christmas sweaters. This campaign was widely promoted on Twitter and performed brilliantly for the brand.
Unmetric compiled this report by sourcing data from its own benchmarking platform.
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