Source: Moments That Matter 2015

LauraAnn, 28

0

100

200

300

Online

A similar pattern can be seen across passion audiences: • Entertainment • Sport • Motoring • Holidays & Travel • News & Current Affairs • Day Trippers • Fashion & Beauty

1 2 3

3.03% 0.25% 0.52% 0.58% 1.05% 0.36% 1.56% 0.72%

Av

era

ge

me

dia

KP

I c

on

trib

uti

on

Campaigns with display & advertorial/native

Campaigns with display only

17%

0

0.02

0.04

0.06

0.08

0.1

0.12

0.14

0.16

0.18

Av

era

ge

me

dia

KP

I co

ntr

ibu

tio

n

Campaigns with digital mag & print Campaigns with print mag only

Av

era

ge

me

dia

KP

I co

ntr

ibu

tio

n

0

0.02

0.04

0.06

0.08

0.1

0.12

Magazine brands online Other digital environments

Source: Metrics that Matter 2016

MAG

MAG

AFFINITY

MEET THEIR NEEDS

UNIQUE

DYNAMIC

TOP OF MIND

MAG