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Tiffany on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Tiffany FB
Tiffany: Social Media Report
This report looks at how
Tiffany performed on social media between
October 1st – December 31st, 2015
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This report was generated entirely by the
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Analysis of
TIFFANY & CO. Facebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
8,237,588 370,507 4.71% Worldwide Mostly Young, Female and
Attached.
TIFFANY & CO.
Engagement Score
141
Total Posts
107
Total Likes
308,001
Total Comments
7,710
Total Shares
19,497
Most Engaging Content Type
Ad Campaigns
Least Engaging Content Type
Event
BRAND POSTS
Brand Overview
CONTENT & CAMPAIGNS
7,600K
7,700K
7,800K
7,900K
8,000K
8,100K
8,200K
8,300K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
8,237,588
New Fans
370,507
Engagement
0
250
500
750
TIFFANY & CO. had an average engagement score of 141 and a highest of 650.
Community Analysis
TIFFANY & CO. fans are mostly Young, Female and Attached. TIFFANY & CO. fans are largely from United States followed by Mexico.
Fan Demographics Distribution of Fans
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
0K 500K 1,000K 1,500K 2,000K 2,500K
United States
Mexico
Italy
Brazil
United Kingdom
Australia
Taiwan
Japan
Canada
Austria
0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Tiffany 23
holiday 16
season 14
gift 10
Elsa Peretti 9
49%
51%
Brand Participation Brand Non Participation
100%
0% 0%
Posititve Negative Neutral
Brand Posts - Engagement
TIFFANY & CO. responded to 52 conversations generated by the 107 Posts they published.
TIFFANY & CO. receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
26-NOV-15, THU 10:02AM
May your day be filled with family and friends, love and laughter.
Happy Thanksgiving from Tiffany!
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
650 13,282 108 2,142 Positive
09-OCT-15, FRI 10:00AM
Initials, a favorite quote or a secret message—Tiffany engraving adds a personal touch. Shop weddin ..
05-OCT-15, MON 12:01PM
A beautiful union.
ENGMT
.
LIKES COMMENTS SHARES SENTIMENT
620 18,215 771 982 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
573 16,850 435 898 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70 80
0 20 40 60 80 100 120 140 160
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 50 100 150 200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of TIFFANY & CO. posts were around 'Product Offerings/Updates', and posts around 'Ad Campaigns' received the highest engagement.
Content Intel
0 10 20 30 40 50 60 70
0 50 100 150 200 250 300 350
Brand News
Others
Event
Corporate Social…
Ad Campaigns
Special Offer
New Collection
Celebrity Endorser…
Question
Contest
Product Offerings/Updates
Facebook App
Engagement Oriented…
Number of Posts
Engagement Score
Engagement Score Number of Posts
In TIFFANY & CO. Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
About General Happenings
0 1 2 3 4
0 50 100 150 200 250 300 350 400
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
0 1 2 3
0 20 40 60 80 100 120 140
73rd Golden Globes
Drop A Hint
#USOpen
Number of Posts
Engagement Score
Engagement Score Number of Posts
Unmetric tracks and tags social media campaigns from Tiffany. The chart below is a selection of campaigns
that have been tracked and are not restricted to the time period analyzed.
Analysis of
TIFFANY & CO. Twitter Account
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
1,430,654 19,074 1.35% United States
TIFFANY & CO. @tiffanyandco
Engagement Score
239
Total Proactive Tweets
144
Retweets Total
12
Replies Total
110
Favorites Total
56,745
Total Mention
8,361
Total Retweets
24,076
Response Rate (%)
1.1%
Average Reply Time (mins)
575
Most Engaging
#TiffanyResolutions
Most Recent
#TiffanyResolutions
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS
1,400K
1,405K
1,410K
1,415K
1,420K
1,425K
1,430K
1,435K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
1,430,654
New Followers
19,074
0K
0K
0K
0K
0K
0K
0K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
114
Engagement
0
250
500
750
1,000
TIFFANY & CO. had an average engagement score of 239 and a highest of 785.
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
144 12
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 20 40 60 80 100 120
0 50 100 150 200 250 300 350 400 450 500
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 2 4 6 8 10 12
0 500 1000 1500 2000 2500
#returntotiffany*
#promoted*
#atiffanyholiday*
#blooddiamonds*
#bds*
#willyou*
#peaceforparis*
#elsaperetti*
#sweaterweather*
#dropahint*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
50
100
150
200
250
300
350
400
450
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
returntotiffany promoted atiffanyholiday blooddiamonds bds
Spread of Hashtags by day
0 100 200 300 400 500 600 700
#sweaterweather*
#elsaperetti*
#blooddiamonds*
#promoted*
#bds*
#atiffanyholiday*
#dropahint*
#peaceforparis*
#willyou*
#returntotiffany*
Engagement Score
Hashtags - Engagement
Average Response Rate : 1.1%
0
50
100
150
200
250
300
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Me
nti
on
s a
nd
Re
pli
es
Replies Mentions
Customer Service
Average Reply Time : 9 hours 35 minutes
0
500
1000
1500
2000
2500
3000
3500
4000
4500
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
10
20
30
40
50
60
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
0
200
400
600
800
1000
1200
1400
1600
1800
2000
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
100
200
300
400
500
600
700
800
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 24,076
-500
0
500
1,000
1,500
2,000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 8,361
-50
0
50
100
150
200
250
300
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
Hootsuite 7,580,160 1
InStyle 3,867,262 2
VOGUE.CO.UK 3,260,845 2
WWD 2,853,181 4
NASCAR 2,632,854 1
TOP 5 INFLUENCERS
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free Social Media Report Now