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a.Visually
Attractive
c.Kinesthetically
Stimulating
E.Irresistibly
Aromatic
b.Audibly
Appealing
D.Tantalizingly
Tasty
The Sensual aspects
The Emotional side
Every company has an emotional component to them. A yo-yo maker
should embrace happiness and light-hearted fun, a sports car maker
may promote risk-taking and sexiness, etc.
The Conscious mind
Mean Timebetween failures
Quality Controlprocesses
SafetyRatings
Speak to their logic and rationale which may include facts and figures about things like:
A. B. c.
The Creativity of the business, including:
Patent or proprietaryprocesses
a.
Problems solved
c.
Unique solutionsdeployed
b.
The Spiritual nature
Obviously, we don’t mean the religion of the corporation, but we do mean moral and social aspects.
A. What are your environmental contributions?
B. Do you have a nonprofit charity partner you support?
C. How about affirming your employees orshowing off the good they do in the
community, at home, and on the job?
Syndication and Retargeting
The more of these arenas your prospect
engages with, the more attracted to you
they will be.
Next Steps
� Produce Content in multiple formats at a high level of quality.
� Syndicate Content in the channels where your prospects are searching.
� Use retargeting ad strategies to ensure they see as many of these as possible.
� Add your logo and brand with a compelling Call To Action to each piece of Content that leads back to a Conversion-optimized landing page with a quality lead magnet and a powerful email nurturing campaign that ultimately leads to sales calls and closed deals.
FOR MORE INFORMATION, SCHEDULE A STRATEGY CALL
KEYDifferenceMedia.com/james-connect
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