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Are you part of this new digital world, this world beyond borders? Have you Google yourself lately? Have you ever been curious about what you would find? From a professional perspective, are you active in any of the social digital networks? Do you tweet, do you blog, do you have a LinkedIn profile? You are in charge of defining who you are, you do not leave it to chance. Manage your professional identity. Develop a strong LinkedIn profile and get noticed.
Citation preview
The Power of
LinkedInHow to stand out
Jose Coronado
About Jose Coronado
Founder and Principal
Design Management Consulting
Innovation, Transformation, User Experience
Head of Global User Experience (2007 – 2013)
SAP Application Visualization by iRise Partner
Visualization COE Executive
Head, User Interface Engineering (1998 – 2006)
Human Factors (1997 - 1998)
@jcoronado1 linkedin.com/in/josecoronado/
You can follow me -
About ITX DigitalWhat A Management Consulting firm that helps clients define and
execute their digital strategy.
Our goal is to support organizations and individuals maximize the business value and impact from your investments in digital strategies.
Why Our client’s expertise in combination with our experience driving global digital programs, minimizes risk and increases execution efficiency.
Philosophy Work in close collaboration with our client executives to uncover opportunities, understand the business impact and value of the digital strategy, providing a solid foundation for success.
3
Digital World Population
World Beyond Borders
1. China
2. @facebook
3. India
4. @Tencent
5. @WhatsApp
6. United States
7. @google +
8. @LinkedIn
9. @twitter
10. Indonesia
?
YOU
A Quick Look - What did I find?
About Your Organization• 21,000+ Followers
• 4,700+ People in LinkedIn
Small Sample Size (this group)
• 50% are in LinkedIn
• 7% inactive profile - 0 connections
• ~150 Connections
• Profile completion varies
• Largest Global Professional Network
• 200+ Countries,
• 19+ Languages
Executives from
• Fortune 500
• Small Business
• Independent Professionals
• Young Professionals
• Students
What is ?
What is IN it for you?
It’s about You!
Manage your Brand Get Connected Participate Get Noticed
• If you don’t have a profile, create one• If you have one, strengthen it
What is IN it for you?
Manage Your Brand • A LinkedIn Profile IS NOT the Resume• Create or update your LinkedIn Profile• Showcase your expertise, projects, publications
Professional Profile – Student / Young Professional Sample Profile
LinkedIn Top Card
Digital Strategy
Manage Your Brand LinkedIn Top Card
• Your Name with applicable titles and certifications
• Professional Picture• Strong Headline attention
grabbing
“Award winning designer for consumer products”“Business Driven High Growth CMO” “Product Management Leader, Strategic Thinker, Deliver Solutions with Market Impact”
• Experience (Current & Past)• Education• Contact Information
Student / Young Professional
Digital Strategy
Manage Your Brand
• Your Value Proposition• Your areas of interest and experience• Specialties, Competencies, Business
and Technology Acumen• Optional – call to action or contact
information
Student / Young Professional Sample
Digital Strategy
Manage Your Brand
• Relevant Experience• Achievement Highlights
Digital Strategy
Manage Your Brand
• Build your skills and expertise• Endorse people in your network• Get endorsements over time
Digital Strategy
Get Connected
• Connect and grow your network• Expand and maintain your network
Digital Strategy
Participate
• Join Groups, start a discussion, participate in a discussion
• Follow companies, Influencers, people of professional interest
• Follow Schools
Digital Strategy
Get Noticed
• Add presentations to your profile• Give before you get
• Endorse, Recommend, Congratulate• Share an update• Like, Share posts, updates from others• Share your blog article• Write a LinkedIn Article
Published by David
Takeaways
Manage your Professional BrandYou are in control
Complete your ProfileGrow your network
Give before you getShare and get noticed
IT’S ABOUT YOU!
T R A N S F O R M AT I O N • I N N O VAT I O N • U S E R E X P E R I E N C E
JOSE CORONADO
THANK YOU!
@jcoronado1
linkedin.com/in/josecoronado/
Recommended Readings
by Michael O’Donnell
What You Should Be Doing on LinkedIn Every Month, Week, and Day
Forbes 9/25/2014
8 Mistakes You Should Never Make On LinkedInForbes 3/4/2013
Recommended Readings
Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time Hardcover – June 3, 2014by Keith Ferrazzi
Brag!: The Art of Tooting Your Own Horn without Blowing It Hardcover –
Paperback - May 21, 2003by Peggy Klaus