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While social media is a powerful branding and engagement tool that can make or break a brand’s reputation, it alone can’t resolve a businesses’s need to drive revenue. This new OutMarket infographic explores the notion that social media is a must-have for brands today, but the reality about why CMOs question it and what its true strengths and weaknesses are. View the full infographic here: http://outmkt.com/1x2E9da
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