[BRANDMENTALIST] 1

The Art of Creative Direction on Social Media

I’m showing you these photos because I’m loving their (@officialcorzo) Instagram photos. Aren’t they just beautiful? Instantly you get a feel and taste of what this brand is all about  — it is sophisticated, creative, artistic, and playful. Instantly if you see yourself as that type of person, you can instantly connect and fall in love.

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The art of social media lies in great content. And on visual tools like Instagram and Pinterest, being creative and artistic is critical.

[BRANDMENTALIST] 3 We now live in a world where people don’t want to be sold to. We now live in a world where people want to be “inspired”. We now live in a world where people want to “create”. We now live in a world where being different gets you noticed.

So if you are going to go social, you need to ask yourself “What kind of content would inspire my audience?”

And if your target audience is the creative types  — the fashionistas, the designers, photographers, the social butterflies, then your visual content needs to be creative. You need to be extremely creative if you want to be loved and get talked about. This is when and where the art of art direction and creative direction comes in. Social media has become main media and it’s where art is highly appreciated. Are you being creative enough on your social media and branding? Ask yourself that today because if you’re not, then you’d better fix that before it’s too late.