Embed Size (px)
Citation preview
Delegate!Creative Solutions for Travel Publishers
Max Hartshorne, Editor, GoNOMAD.com
Three Ways to Hire Help You Can Afford
Internships
VirtualAssistants
Salespeople
Interns
Recruit at Universities
It’s a Two Way Street
Writing is Key
Give to Get
Have Fun!
Managing Interns for SUCCESS
Benefits of Having InternsA New Set of Eyes (Younger!)
Increase Employee Retention
Contribute to Society
Test Drive Talent
Local is BEST Intern Andy Castillo on a press trip to Sweden!
Past Intern Profile
Massachusetts Daily Collegian as a writer, and online startup magazine, Amherst Wire, as the travel editor.
Dan’s journalistic experience includes a stint as a freelance writer for the Billerica Minuteman in Billerica, MA, and multiple internships including a social media internship for UMass Civic Engagement and Service Learning and GoNOMAD .com. Dan now works at Skift.
Dan Peltier has always loved to travel, but it was during his four years studying Journalism and Political Science at the University of Massachusetts Amherst, that he discovered travel writing. In addition to studying abroad in Rome, Dan has worked for numerous publications as a writer, plus doing research and social media. He graduated in 2014 from UMass, where he worked for both campus publications, the
Our internships require a 15 hour weekly time commitment
We ask that interns take no more than 4 classes in addition to the internship
The interns work in our offices 4 hours per week
Plan ahead for next semester
Make them write a sample!
Listing the Position
UMass Amherst
Compliance–the RULESEmployers should make sure that the internship opportunity meets each of the six following guidelines developed by the U.S. Department of Labor
1. The training, even though it includes actual operation of the facilities of the employer, is similar to what
would be given at a vocational school or academic educational instruction
2. The training is for the benefit of the trainees
3. The trainees do not displace regular employees, but work under their close observation
4. The employer that provides the training derives no immediate advantage from the activities of the
trainees, and on occasion the employer's operations may actually be impeded
5. The trainees are not necessarily entitled to a job and the conclusion of the training period
6. The employer and the trainees understand that the trainees are not entitled to wages of the time spent in
training
Hiring two interns who can both come at the same time in the week is productive
Consistent attendance is encouraged since they travel here to South Deerfield in one car
Fewer absences and better team building when they come together
They network and make good friends in the process!
Team Up, RideShare
Keeping Interns EngagedPrepare for the Weekly Visit
Send Them on Press Trips
Keep the Tasks Fun!
Create Clear Tasks
Give Lessons
Assignments: At Least 3 per WeekWe ask each intern to take over a specific part of our work, ie, Facebook, Pinterest,
Instagram or Twitter
At semester’s end they must write a report with all the best practices. Measure how many fans / followers you have and challenge them to grow the numbers
Book excerpts are great ways to create fresh content. Use press releases to come up with story ideas and tailor them to your publication
Send them on trips as often as you can
Make sure to give them at least three assignments due the following week
Virtual Assistants
Benefits of Having a Virtual Assistant
Advertise for a virtual assistant on Craig’s List Mexico or other North American job sites. Time zone is really important
Clearly spell out what you need to be done, including pricing
We pay $3.50 per hour for a top-notch assistant who is undaunted by the banality of the tasks
Advertise $200 to $300 per month
Make the list of tasks long enough that he or she can finish them.
Keep good records
Beth’s Red Flags for VAsBeth Whitman uses two VAs for her tour business and Wanderlust and Lipstick, an online travel site. She says she would never be able to do what she does without them. They’re invaluable.
1. No experience in tasks including social media
2. No interest or experience in travel
3. Late responding to emails
4. A bad personality
5. Poor English
Beth Whitman
Advertising for a VA
What to Look for in a VAMany respondents will have skills and abilities you don’t need like programmers or CPAs
A certain type of person is a social media wiz. Outgoing and facile at chat and banter and well versed in common English
Personality = GOOD! Not too shy, and web savvy
Find out how many other jobs they have!
Team up with a colleague to keep the VA engaged, busy and well paid!
Paty Ramos, Virtual Assistant for the 360Travel Network, Guadalajara, Mexico
What Do They Do? Update our Facebook page with photos and links of new and old stories
Finds other Facebook pages to post relevant links from the site on
Place text (story titles) on top of photos to post to Facebook, Pinterest, Twitter and Instagram
Fix broken links on blogs and our site
Log all of our social media campaigns for deliverables with screenshots
Other tasks that are teachable and time consuming, ie building links
Retweet our brands from one account to another
Salespeople
The Benefits of Having a SalespersonOur sales person replies to people who want blog posts
She logs and keeps track of all inquiries, replies, and then follows up
Sell packages of social medial, editorial and display . . . Larger ticket items
Keep them engaged and pay a generous 20% commission
Managing Sales PeoplePraise is key, can’t say that enough. Recognize sales and actively be in touch via email
Pay as soon as sales are complete. Keep them happy with results
Offer incentives or over pay to increase loyalty
Don’t leave them hanging–answer their questions quickly and stay in constant touch with them
Keep sending emails about prospects, keep them engaged or you will lose them
Give them a great and easy to explain advertising package to sell.
Do the price combinations, so all they have to do is spread the word
Share SalespeopleAsk colleagues for a referral.
Salespeople are not going to be found in Manila–too difficult of a job
Let the salesperson handle all client contact including sharing the published link
Use Doubleclick for Publishers for display campaigns for accurate stats for advertisers and salespeople
Tim Leffel and I share our salesperson.
This keeps them busy with work so they won’t take another position
What would you do if you were a successful guy like this?
