Embed Size (px)
DESCRIPTION
Presentation at Dot Cafe, Rochester High St. Practical workshop session exploring the creation of online events and how to reach new audiences with live streaming and social media for a range of technical and economic approaches to streaming.
Citation preview
Stream The Streets
shplive.tv!@SHPLive!!@martin_franklin!hypermedia.me
View of the Blackmagic ATEM video switcher and multi-view displays
What Are We Going to Do NOW?Multi-camera streaming, mobile streaming, mobile film-making
Streaming video venue-to-audience flow diagram
Camera Operator
Video Director
Livestream Producer
Crew Roles
Social media conversation vital for driving viewers to your event, creating a sense of shared experience and answering tech support issues
Google Analytics statistics from website (live event on 24 August)
Basic statistics from Wordpress dashboard, shows stream viewers arriving from Facebook posts,Twitter links and search queries (many people still enter a URL into Google!)
Audiences arrive late, but expect VOD
Page view stats from GA illustrate “long tail” of live event video
YouTube live viewer display illustrates staggered arrival time of audience, spread of video sizes delivered to desktop, tablet, phone screens
nocturn dance: dareyouwatch.com. Used transmedia approach, with characters on social media and live audience interaction via Twitter
Windswept Productions “I Am Running Stag” Creates an online story-world of linked websites, driving users with news updates via email
Some Streaming Providers
www.youtube.com/nonprofits (live streaming enabled for registered charities)
www.ustream.tv (tiered free/paid accounts, advertising driven)
www.livestream.com (tiered paid accounts)
www.streamingvideoprovider.co.uk (paid, monthly accounts)
www.brightcove.com (paid, annual accounts, VOD hosting and live streaming)
www.canstream.co.uk (Community Media Association, friendly paid service)
!!
Live Streaming Production Software !Wirecast http://www.telestream.net/ Wirecast for YouTube http://www.telestream.net/wirecastforyoutube/cb-landing.htm UStream Producer http://www.ustream.tv/producer Livestream Producer (livestream.com) https://new.livestream.com/producer Boinx TV http://www.boinx.com/boinxtv/ Flash Media Encoder http://www.adobe.com/uk/products/flash-media-encoder.html
