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SOCIOLYZE Customer Insights from Social Media

Sociolyze - Your Social Media Analytics

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Page 1: Sociolyze - Your Social Media Analytics

SOCIOLYZECustomer Insights from Social Media

Page 2: Sociolyze - Your Social Media Analytics

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It helps you understand…

Your Customers What is driving customer’s loyalty on social media?

Your CompetitorsAre your customers talking about competitors along with you? What are

they comparing?

Your OperationsAre you responding to all customers on all social media channels? How

much time are you taking to reply and resolve? And are they happy with

your resolution?

Your CampaignsHow efficient and effective have your marketing campaigns been on social

media? How are people reacting to those? Are they becoming your

promoters?

Page 3: Sociolyze - Your Social Media Analytics

…and many more

3

Our cutting edge natural language processing algorithm

cover all channels

Page 4: Sociolyze - Your Social Media Analytics

4

Know the impact of potential churn on revenue

Po

ten

tial C

hu

rn

Top

Re

aso

ns fo

r Ch

urn

Po

ten

tial R

ev

en

ue

loss

See which SM Channel has the HIGHEST PROBABILITY of customer churn

Understand the REASONSwhy customers may leave

Get DETAILS of customers identified as potential churn – from each channel

Potential revenue loss this month:23,28,740/-

Know the extent of potential

REVENUE LOSS

From WHERE

Page 5: Sociolyze - Your Social Media Analytics

5C

usto

me

r ad

vo

ca

cy

Reasons for Dis-satisfaction

Get drill downs on customer behavior

Get ACTIONABLE drill downs on the buzzSee how TOP ISSUES have been TRENDING

For each SM Channel understand

WHAT IS DRIVING customers experience

Page 6: Sociolyze - Your Social Media Analytics

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TwitterTotal MTD: 155,010Dis-Sat: 33% (51,153)Resolved by Company: 91% of Dsat (46,550)STILL UNHAPPY: 19% of ‘Resolved’ (8,844)

Re

solu

tion

statu

s an

d e

ffec

tive

ne

ss of D

sat c

usto

me

rs

Know how many customers are STILL UNHAPPY after your ‘resolution’

And WHY?

Track the effectiveness of resolution provided by you

WHERE?

How OFTEN?

Page 7: Sociolyze - Your Social Media Analytics

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Competition referred to by customers while talking about your brand

Understand which competitor they compare you with

…..and why?

Are customers talking about COMPETITORS WHILE DISCUSSING YOUR BRAND?

Which competitors are on the top of their mind? And in WHAT

REFERENCE do they talk about

competitors?

See how ‘reference’ for a competitor is

TRENDING over time

Page 8: Sociolyze - Your Social Media Analytics

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See Trend of Sentiments: for each channel

Know the top REASONS FOR DIS-SATISFACTION ...

…along with REASON FOR SUCCESS

Twitter10-Aug-2015Reasons for Dis-sat

Twitter07-Aug-2015Reasons for Sat

Page 9: Sociolyze - Your Social Media Analytics

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Track and Measure the efficiency and effectiveness of your

social media campaigns

Video posting pattern with comparison using

CALENDER HEAT MAPVideo count trend

COMPARISON WITH COMPETITION

Word Cloud YouTube Channel KPI

Page 10: Sociolyze - Your Social Media Analytics

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Single platform to receive insights from all the social

media channels you have presence in

Hosted on a secured cloud server

Get actionable data to improve customer experience;

efficiency & effectiveness of your response team

More importantly, know which competitors are you being

compared with and why