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“Social Media Analytics”
Lisa Qualls, VP of Interactive Strategy at Summit Marketing
and SMCKC Chairwoman of the Board
Agenda• Conversation prism• Key performance indicators• Free tools • Preparing strategy• Identifying business goals• Aligning social media with those goals• Establishing benchmarks by doing a brand audit• Setting realistic targets• Measuring KPIs• Correlating business metrics and social metrics
Social media landscape
Key Performance Indicators
• Revenue• Costs• Market share• Mentions, reach, and views• Activity comparison• Clicks/conversions• Entries, coupons, contact
information
Viral probability analysis
Readers, backlinks, other assets, commenting, post schedule, post content, author publications, etc.
6
Free Tools – Google Analytics
Free Tools – Google Analytics
Free Tools – Google Analytics
Free Tools – Google Analytics
Free Tools – Google Alerts
Free Tools – Marketing Grader
Free Tools – Marketing Grader
Free Tools – Marketing Grader
Free Tools – Marketing Grader
15
Free Tools – bit.ly
Preparing campaign strategy
What are the business goals?
Identify constraints and opportunities
Define timeframe and budget
Establish success metrics
THANK YOU!
About LISA QUALLS
Company: Summit Marketing
Location: Lenexa, KS
Phone: 913.562.3400
Email: [email protected]
Twitter: @lqualls4444, @summitsocial
Site: http://summitmarketing.com
Quick Bio: Ambitious high-energy woman who loves family, fun and fighting for the win. VP of Interactive Strategy at Summit Marketing. SMCKC Chairwoman of the Board.
