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Why social media matters, how to succeed with social communications, and answering WIIFM - What's In It For Me? Part of an education package for the Webster City, Iowa Area Chamber of Commerce and Hamilton County. Tourism Currents does online and in-person training in social media for tourism. Find out more here: http://www.tourismcurrents.com
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Social Media, Search & You
Why,How & WIIFM
Sheila Scarborough@SheilaS@TourismCurrents
What We'll Talk AboutWhy social media & search matter to your success
How to succeed on socialWIIFM (What's In It For Me?) & how the Chamber fits in
Why?
Because your market is
there
Americans spend more time on social media than
volunteering, praying, talking on the phone, email or exercising.
Source: Forrester Research
Of online adults surveyed:
71% use Facebook22% use LinkedIn18% use Twitter
21% use Pinterest17% use Instagram
Source: Pew Internet Research
Fastest-growing user demographic? You're looking at it ....
Social media users by age:18 – 29 years: 89% use it
30 – 49 years: 82%
50 – 64 years: 65%
65+: 49% Source: Pew Research Social Networking Fact Sheet
Source: Pew Research
Your markets are not only social, they're mobile
Facebook has 1.07 billion monthly active mobile users.
399 million of those only access the network from their
mobile device.Source: Facebook Shareholder Report
via Expanded Ramblings
42% of leisure travelers are more likely to use their
smartphone or tablet for travel- or vacation-related
info while on a trip (up from 33% in 2012)
Source: Google Think Insights 2013 Traveler
Why social media?
Search/SEO
www.google.com/business
How?
"If you know how to work with customers
in person,you know how to work with customers online."
Becky McCray, Small Biz Survival
WIIFMWhat's In It
For Me?
More word-of-mouth marketing
More sales
Free = kittens not beer
"I don't have time to manage one of those 'telephones.' I'm too busy
running my business."
The marketing team....
Chamber or CVB
Area attractions, businesses & destinations
You
"The CVB gets visitors to the destination, but YOU have to get them through your door."
Leslie McLellan, Just a Small Town Girl and Visit the San Jacinto Valley, California
To Do List● Make sure the Chamber/CVB knows
about your social media profiles● Help them help you
● Support each other & give shout-outs!● Tag on Facebook, link to them, use
their @name on Twitter● Tell your customers where to find you
on social media, & talk to people there!
Photo Credits● Tiny frog (courtesy Anna Tesar at Flickr CC)● Mobile travelers with tablet (courtesy
BJMcCray on Flickr CC)● Visit Baton Rouge screenshot (courtesy Sarah
T. Page Consulting slides for Bastrop EDC)● Free kittens not free beer (courtesy pinguino
at Flickr CC)● All other screenshots & photos are my own
Thanks very much!Sheila
Scarborough
Tourism Currents
@SheilaS
@TourismCurrents
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