Tamsen Webster

How to use MESSAGING

to build a truly DIFFERENT IATED BRAND

@tamadear© 2014, Oratium LLC#TCISBS

Fig. 1


What’s the goal of Marketing? ACT ION


What’s the goal of Marketing? ACT ION


☑ 1. Right people ☑ 2. Right places ☐ 3. ___________


☑ 1. Right people ☑ 2. Right places ☐ 3. ___________


Fig. 2a - Sender-centric Fig. 2b - Audience-centric


Fig. 3


“Our after our”


“_______________ is an all-suite boutique hotel, sits on beautiful Grace Bay

Beach, on the Caribbean island of Providenciales, in the Turks and Caicos

Islands.”


Fig. 4 - Beaches Fig. 5 - Beds Fig. 6 - Bars


ACT ION


Fig. 7


Belief precedes action.


Knowledge precedes belief.


KNOW - BEL I EVE - DOOrder for people:


DO - BELIEVE - KNOWOrder for planning:


“Whether you’re looking for escape, adventure, romance, or a great time with the kids,

__________ is the perfect destination .”


1. WHO are you talking to 2. What do you want them to DO 3. What do they need to BELIEVE? 4. What do they need to KNOW?

TAMSEN WEBSTER SVP, Executive Communications [email protected]

THANK YOU.

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Tamsen Webster