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A presentation given at AgendaNI's 'Social Media Belfast' Conference, September 2014.
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Social Media trends for charities
what’s big in 2014?
Mary Mitchell, Content Strategist.@mary_mitch
Collaborate MonetiseMeasure
#findmike
#findmike
TREND #1
A new collaborative storytelling culture
#wefoundmike
“We create amazing content that we then distribute through the web - through social media - and then we give that to people we hope are passionate advocates who will take the content and share it with their friends”
- Paul Young, Director of Digital, Charity Water
Top tips for collaborative storytelling
1. Make your target audience part of the story2. Think creatively about which channels you use3. Involve your beneficiaries in content creation4. Create content and resources that empower your
audience to share their own stories
TREND #2
Social becomes monetised
Raising money on social media
Spending money on social media
Top tips for monetising your social media presence
1) Don’t be afraid to ask for money2) Keep on top of services available3) Use a donations platform with top notch social integration4) Measure success
TREND #3
Smarter Measurement
“The most important thing you can do with your social media is measure with meaning. That is—figure out realistic results, whether tangible or intangible, pick the right metrics to measure them, only collect data that you can learn from and make time for reflection about improving results.”
– Beth Kanter
Source: http://blog.hubspot.com/marketing/nonprofits-social-media-marketing-data - HubSpot, March 2014
53% of nonprofits are not measuring their social media
“Not everything that matters can be measured, and not everything that can be measured matters.”
- Einstein
“Facebook likes are not a victory, social change is”
Reporting not tied to KPIsKPIs not tied to objectives
No measurement frameworkAd-hoc digital stats reporting
Multiple spreadsheets
Objectives tied to KPIs
Measurement framework established
Multi-channel spreadsheets integrated
Actionable metrics gathered
Reporting not tied to KPIs
KPIs not tied to objectives
No measurement framework
Ad-hoc digital stats reporting
Multiple spreadsheets
Evolution of Social Media Monitoring
Top tips for measuring
1) Set clear objectives2) Only measure what matters3) Use the right tools4) Adapt your practice
Collaborate MonetiseMeasure
“Social media is successful when you are actually being social. What does this mean? Don’t be the kid at the dance standing in the corner. Get out on the dance floor and shake it, all while being true to yourself exercising good judgment, being an expert in your area, and being friendly. Essentially: don’t attempt a running man if you’re real strength is a rocking head bob.”
– Jaime-Alexis Fowler, Pathfinder International
Twitter / @mary_mitch / @whitefuse Email / [email protected]
