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SOCIAL MEDIA ROI FRAMEWORKMay 2015
SOCIAL MEDIA ROI FRAMEWORK
How to use the Social Media ROI Framework
Let’s face it, there are countless social metrics out there and who’s got the time to
measure them all?
We’ve simplified the social landscape and prioritised the top 6 social media metrics
that are most important to your business.
Use this framework to communicate the value of each metric to your stakeholders.
We’ve overlayed the metrics on top of the traditional marketing funnel, to make
them more tangible and provide context to the impact they have on the business
from broad awareness through to action.
Remember, if your online conversion point is not e-commerce, you will need to
remove the Revenue metric.
SOCIAL MEDIA ROI FRAMEWORK
Social Media ROI Framework
= benchmarked competitively & historically
= benchmarked historically
Reach
Engagement Rate (ER)
Community Growth Rate
(CGR)
Click Through Rate
(CTR)
RevenueConversion Rate (CVR)
AWARENESS
INTEREST
DESIRE
ACTION
SOCIAL MEDIA ROI FRAMEWORK
About the metrics
=
Interactions
Posts
Community size
x 100
=
(This period – Last period)
Last period
x 100
=
Clicks on links
Posts with links
Community size
x 100
=
Number of conversions
Clicks on links
X 100
=
Revenue generated
from social posts
Ca
lcu
latio
n
Engagement Rate (ER)
Community Growth Rate
(CGR)
Click Through Rate
(CTR)Reach
Conversion Rate (CVR)
Revenue
Me
tric
=
Number of unique
people who saw our
posts
= benchmarked competitively & historically
= benchmarked historically
SOCIAL MEDIA ROI FRAMEWORK
Automate your reporting
Social Status can automate your reporting saving countless hours.
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