HelloEverybody

We, (Soumen Chakraborty and Kamalkali Maity) are present here to deliver a presentation on the following

project report.

Project Submitted & Presented By:

Kamalkali Maity & Soumen Chakraborty

Project Topic

Most effective Social Media Platform today and the enhancements we visualize that it needs to retain its position as No. 1 in the next 3 years.

Now We Welcome Each and Every One

to the World of Social Media.

World’s Top Social Media Platforms:

Facebook; Twitter; Google+; You ; Linked in

What is Social Media?

Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, pictures and videos in virtual

communities and networks. Social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and

communities share, co-create, discuss, and modify user-generated content.

Tube

Facebook is a fastest growing popular online platform that enables customization of user interface, which also includes installing applications to personalize the experience further. Users are connected to their friends very quickly as they could receive notifications when someone in the network has

made changes or updates to his/her current profile.

WORLD’S TOP SOCIAL MEDIA PLATFORMS (Descriptions)

Twitter is a free social networking microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast

tweets and follow other users’ tweets by using multiple platforms and devices.

Google+(Google Plus) is a social network built over Web 2.0 standards and specifications owned and operated by Google Inc. The Google+

design team sought to replicate the way people interact offline more closely than is the case in other social networking services, such as

Facebook and Twitter.

YouTube is another amazing internet phenomenon with meteoric growth. YouTube is a free video-hosting website that allows members to store and share YouTube videos on a variety of web platforms by using a

link or by embedding HTML code.

LinkedIn is the largest professional networking site available today that provides a way to connect with other professionals and helps to stay in contact with

millions of users. LinkedIn is strictly used foe exchanging knowledge, ideas, and opportunities and has increasingly become a leader in helping individuals find

groups of interest as well as jobs in their fields.

It is very clear from the following statistics that Facebook is the most effective & leading Social Media Platform all over the world amongst all other Social Media Platforms, including Linked In, Twitter, YouTube and Google+.

Facebook is also the most adopted and used Social Media Platform following its easy to use services, features & Hi-Tech facilities it provides to its users and clients across the World.

Comparison Statistics of Social Media Platforms based on Parameters like (User satisfaction, number of account, features

etc.)

Reasons for Which, Facebook is the most effective Social Media Platform: (Justifying the given Statistics)

Facebook has become a way of life. People can constantly communicate with each other. This social media is so pervasive that it’s unusual if someone claim they don’t have a Facebook account.

Facebook’s service is constantly updating. Its wide variety of features like status updating, picture & video sharing & uploading, sponsored ads, and now introducing Shopify will keep this social media service at top for the time being.

One of the many aspects that Facebook has preferred is dealing with usability. The social network is centred to keep people logged in to their accounts.

Facebook’s website design is straightforward.

Facebook’s search bar (Graph Search) allows to search based on any aspect.

People cannot browse the Facebook database without registering for an account. Facebook encourages members to report content they find offensive and allows to block individual users, report spam and report profile abuses.

The most Effective Social Media PlatformFollowing the previous slide and given statistics we can clearly state that Facebook is the most used

and effective Social Media today. In the first few years that Facebook entered the scene, it was meant to be the best way to socialize and connect. It didn’t take long for this service to expand and become

inclusive of people of all ages, from 13 on up. For several years now, Facebook has maintained its title of the best social networking website.

Enhancements of Facebook: (We visualise it should implement to retain its position as No.1 in the coming next three years)

Security is a main concern of Facebook. Security system should be more defensive so that no one can hack other’s profile.

People should understand the privacy settings of the Facebook clearly and use it properly. Fake profiles should be filtered and deleted.

Adding new features like DISLIKE button and new add-on features. If people want to use Facebook for its advantages, they should use it to a specific time limit in

a day.

Drawbacks of Facebook1. One of the major concern and disadvantage of Facebook is its privacy. Due to ignorance and lack of

understanding many newbie make mistakes.

2. Facebook is full of fake profiles. There is no limit to such profiles, most of them are created by stalkers and marketers to gain more friends and use it for their marketing purposes.

3 . Facebook offers many entertainment applications and games which engage users to a great extent. Facebook chat and video chat are another two time consuming features. Spending too much time on Facebook

might make them Facebook addict.

4. One of the serious issues of Facebook is its security. Now-a-days it is very common we hear someone has hacked someone other’s profile.

Recommendations

Conclusions

Weighing the scale as well, where we put advantages and disadvantages of Facebook, we can conclude that if Facebook is used in right proportions with proper care and Facebook

itself works on adding new features and give proper services to its users without any complaints, it can retain its position No. 1 Social Media platform and be the most effective

according to its users and business clients across the World in coming next 3 years.

&

With Warm Regards:Soumen Chakraborty & Kamalkali Maity