Maegan Clark

● Social Media Manager● ASU, UALR, Nonprofit● Previously - Digital

Comm Specialist

Key Takeaway 1: Be on social media 24/7• “There isn’t really a rest period on social media.”• You have to set notifications and stay aware on social

media so that you don’t miss any important news stories or questions from your audience.

Key Takeaway 2: Keeping up with social media• “Make a network of friends who work in the same

industry” so that you don’t have to try and keep up with trends in social media. • “One person can’t” keep up with everything going on.

Key Takeaway 3:Obtaining stories • To obtain stories, Maegan said that she works with all

teams on the communication and marketing side of the company. • “Social media is the bridge of holding all content.”

Key Takeaway 4:Share better content• To gain more followers, Maegan advises to ”share

better content.”• “Once you realize what your audience wants and

responds to, it’s just sharing more of that.”

Key Takeaway 5:Success• To Maegan, success is ”an engaged and happy

audience.” • She would rather have a smaller audience that

interacts is interested in her work.

Key Takeaway 6:Managing an online reputation•Manage “carefully.”•Be okay with saying “no” to certain ideas and

audience members if it will help your company’s online reputation.

Reflections• Social media changes.•Make connections.•Communicate with co-workers.•Share better content.