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TABLE OF CONTENT9
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Use video content
Treat each channel as an individual entity
Concentrate on Increasing Daily Updates
Dig Data from Social Media Channels
Introduce Content with Infographics
Interacting with followers
Find your content with hashtag
Conduct Contests , Promotional activities
Question Readers for More Engagement
Pay for Brand exposure
Use Emojis in social media
Usage of memes
Podcasting
1 Tailor your content
3 Plan for mobile devices
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Social Media Trends 2016
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1. TAILOR YOUR CONTENT
Each social network is focused on a particular demographic and social user category, so broadcasting different type of content to different social media platforms is important. Example: Users who use Pinterest and Instagram are more often interested in high-quality pictures and graphics that tell your story.
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2. USING VIDEO CONTENTVideo content is the top social media marketing trend this year.
• Video Testimonial• Webinar & Event
Promotional video• Educational video
• Product Demo Video• Tips and Tricks video• Entertaining video
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3. PLAN FOR MOBILE DEVICES
The use of mobile devices, most notably smartphones to access services none more so than social media networks have continued to accelerate over the past few years.
Facebook and Twitter users spend more time using those networks on mobile devices than they do on traditional computers or laptops.
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4. TREAT EACH CHANNEL AS AN INDIVIDUAL ENTITY
Each social channel needs to be treated as a separate entity.There can be content that is spread across all channels for example if your business has recently acquired by a global company, this is likely the news you want to share across the board, but you should adjust your strategy depending on the audience for that channel.
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DAILY SOCIAL FREQUENCY
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8am-11am
11am-3pm
3pm-10pm
Buffer
5. CONCENTRATE ON INCREASING DAILY UPDATES
For better ranking you need to concentrate on Daily updates.Ensuring that your posts and updates have a good chance to be seen by your target audience is an integral part of a content strategy.
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6. DIG DATA FROM SOCIAL MEDIA CHANNELS
Gauge the real-time market mood.
Identify relevant issues and content.
Determine user interests.
Provide internal operational metrics.
Execute competitive research.
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7. INTRODUCE CONTENT WITH INFOGRAPHICS
Infographics are defined as graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. www.5ines.com
Social media is meant to be interactive and consumers expect a certain amount of responsiveness from businesses on social media.
Responding to posts, thanking consumers for commenting and addressing complaints helps consumers feel more connected to the brand.
8. INTERACTING WITH FOLLOWERS
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9. HELP USERS TO FIND YOUR CONTENT WITH HASHTAGS
Hashtags allow people to filter through the millions of posts every day, and it’s very tempting for businesses to try and wedge their way into conversations
where they don’t organically belong by using hashtags. www.5ines.com
10. CONDUCT CONTESTS AND PROMOTIONAL ACTIVITIES
One of the most effective strategies for social media in general is to get your targeted audiences directly involved in activities.
Conducting contests and other promotional activities are perfect ways for driving their interests and soliciting their participation.
ENTER TO WIN
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11. QUESTION READERS FOR MORE ENGAGEMENT
Questions are a good example of engaging content.There are three types of good questions to ask:1. Pure fan engagement questions to help tap into the interests and lifestyles of your fans.2. Market and competitive analysis questions to generate conversations and engage with possible leads who are interested in buying that product.3. Product/service feedback questions that can serve as a fast focus group to find what people like most and what areas you can expand into.
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12. PAY FOR BRAND EXPOSURE
Paying for advertising allows you to reach a specific demographic
rather than just relying on organic social reach
alone.
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Emojis have emerged as a new language in digital media.
Communicating using emojis creates actionable data for brands, including improving on-site customer service
experiences in real time.
13. USE EMOJIS IN SOCIAL MEDIA
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14. USAGE OF MEME IN SOCIAL MEDIA PROMOTION
A meme is a popular Internet trend that pairs an image with a clever phrase to create a relatable or funny situation. Memes are interesting from a marketing perspective because they tend to go viral. When used effectively, businesses can create buzz around products or services and get massive exposure in a short period of time.
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15. PODCASTING
A podcast is a form of digital media that consists of an episodic series of audio, video, digital radio, PDF, or e Pub files subscribed to and downloaded automatically through web syndication or streamed online to a computer or mobile device. Podcasting blurs the line between content marketing and social.
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CONCLUSIONSo these were some of the strategies of social media marketing that will help you win the game in 2016. Choosing the right king of strategies based on business is vital for you business to make a strong online presence and turn your customers into potential leads. If these strategies are followed in the right way You can surely stay ahead of your competitors.
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About Us5ine Web Solutions Pvt. Ltd
We are the renowned Digital Marketing Company in Bangalore providing effective Online Marketing & SEO Services in Bangalore for start-ups, small & medium sized businesses, Bangalore.
5ine is a creative wing of passionate web designers, non-stop coders, efficient Digital Marketing Experts, Favourable software application Development Company in Bangalore, India
Contact @ 88844-11355 or Email Us @ [email protected]
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