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Play the Game You Know
You Can Win
Introduction
• How can a few pirates in small boats capture and hold huge tanker ships hostage?
Introduction• How can a few
scattered people in caves halfway across the world instill fear in the hearts of millions of citizens in the largest, most powerful countries in the world?
What is the Secret?
• That's the secret of the successful underdog:– Play the game you
know you can win, even if it means inventing it yourself.
Business Best Approach
• Entrepreneurs intuitively understand that they must play a game that they know they can win and they start their own companies for exactly this reason.
Important Question
• Large consulting firms spend tens of thousands of dollars on glossy proposals to clients.
• But is that what wins the game?
Important Approach• Perhaps what really wins is client
ownership over the project, and if you sit with the client and design the project with her, your one-page proposal (that she, in effect, co-wrote with you) will beat their hundred pages every time.
• At a fraction of the cost. • That's a game an independent
contractor can win.
Business CaseHow did David Beat Goliah?
David knew
he couldn't win
a game of
strength against
strength.
David knew
he was faster
more agile, and
had better aim.
He picked up 05 stones,
dashed out of the packed
and won the battle.
Business CaseHow did David Beat Goliah?
David broke the rules and
reinvented the game
Business CaseWars Around the World
A political scientist Ivan Arreguin-Toft
looked at every warfought in the past
200 years
Important
One side was at
least 10 times
stronger than
the other.
He found that the weaker
side won almost 30% of
the time.
A remarkable feat!
Business CaseWars Around the World
The
Reason
They fought a different war than their opponents.
Important Question
• What game are you playing?
• Is it the right game for your particular skills and talents?
Conclusion• Is it a perfect set-up for
you or your company to win?
• If not, then perhaps it's time to play a different game or invent one of your own; one that you can win.
Lico Reis Consultoria & Línguas
Roberto Lico Reis
Feel free to send us suggestions about new presentations,
that can help you to face your life or professional challenges.
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