So You Wanna Be in Social Media…Marie Coleman

My Background

Internships- Local PR Firm

- Washingtonian Magazine- Edelman

PR Jobs- Brookings Institution- U.S. Green Building

Council

Social Media Jobs- CAbi

- Navient

Jan 2006 – Sept 2007

Sept 2007 – Sept 2010

Sept 2010 – Present

Uh, So Is That Like Tweeting All Day? What Society Thinks I Do… What I Tell Society…

What I Really Do…What I Think I Do…

What Does a Social Media Manager Do?

Community Manageme

nt

Monitoring

Customer Service (SCRM)

Trends & Technology

Reporting & Analytics

Policy & Compliance

Fan/Follower

Engagement

Content Creation

Creative: - Not just posting photos and memes- Understanding objectives- Which content will support those

goals- How to engage customers/followers

Detail-Oriented: - Ask questions - Get approval on the idea- Flesh out the strategy

(content, copy, design, dates, etc.)

- Never just post plain copy or text – always have an asset (link, photo, video, article, tagging, etc.)

Strategy: - Company/client is looking

to you to create the right strategy to meet objectives

- How is social going to increase brand awareness, turn rants into raves, etc.

- Who follows you and who do your followers follow

- Evaluate weaknesses and strengths with every reply, RT, comment & like

Research: - Beyond just knowing what the

latest platforms are- Know the Lingo - Network with other SMMs

How I Spend My Day

Social Media

1st Customer Service

Tagging

Reporting

2nd Monitoring

Tagging

Reporting

3rd Proactive

Campaign Developmen

t

Creative Developmen

t

Corporate Communications

Chief Business Development

Officer

Vice President, CorpComm

Director, CorpComm

Media Analyst

Manager, Social Media

Social Media: Personal & Professional There are LOTS of jobs!

Digital Marketing Social Media/Community Management SEO (Search Engine Optimization), SEM (Search Engine Mktg/Paid

Media), etc.

It’s a VERY valuable skill set

Create your own brand online and develop your capabilities

Allows you to be creative in “non-creative” sectors

How do your favorite brands/companies use social?

Social media never sleeps…which means you might not either

If there’s a sector/industry you want to be in, be in it!

#WordsofWisdom