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A brief presentation given to BNI Nexus Plus about how social media influences SEO.
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Social Media – How it
influences SEOASHISH GANDA
DIRECTOR
AWESOME EMARKETING HUBhttps://facebook.com/awesome-emarketing-hub
https://www.linkedin.com/company/awesome-emarketing-hub
Google Search – An Overview
Paid Ads
Organic Results
Above the Fold
High organic ranking….
More Clicks More enquiries
75% - 80% click
organic searches
SEO rankings influenced by
Onsite Wordings of Sites Links
Keywords used
Text to code ratio
Sitespeed
Mobile Version
Social Media Linkages
Sitemap
Image Tagging
Link Functionality
Offsite
Authentic backlinks
Reviews
Directory listings
Social Media Sharing
An experiment
Take out your smartphone or tablet and search your name on Google.
What happens????
If you have a LinkedIn or Facebook or Google Plus profile they come tops
Social Media Landscape
SEO is improved by total number of shares, likes, comments,
tweets, plus Ones and pins and this activity covers only your URL
and not social media accounts linked with your webpage.
Thank You for Listening about my
business
Q&A’s
Finally while signing off…. A short story
Once there was a king who told some of his workers to dig a pond.
Once the pond was dug, the king made an announcement to his people saying that one person from each household has to bring a glass of milk during the night and pour it into the pond.
So, the pond should be full of milk by the morning. After receiving the order, everyone went home.
One man prepared to take the milk during the night. He thought that since everyone will bring milk, he could just hide a glass of water and pour inside the pond.
Because it will be dark at night, no one will notice. So he quickly went and poured the water in the pond and came back.
In the morning, the king came to visit the pond and to his surprise the pond was only filled with water!
Choice is ours…..
Farmer
Give, give, give……….
Hunter
Take, take, take……….