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Health Media Literacy: Media Impacts and Influences on Youth. Course Handout. Lesson One: Introduction to Media Literacy. Introduction to Media Literacy. - PowerPoint PPT Presentation
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Health Media Literacy:Media Impacts and Influences on Youth
Course Handout
Lesson One: Introduction to Media Literacy
Introduction to Media Literacy
"Within North America, media literacy is seen to consist of a series of communication competencies, including the ability to ACCESS, ANALYZE, EVALUATE, and COMMUNICATE information in a variety of forms, including print and non-print messages.
Media literacy empowers people to be both critical thinkers and creative producers of an increasingly wide range of messages using image, language, and sound. It is the skillful application of literacy skills to media and technology messages." - National Association of Media Literacy Education
Notes:
“Health literacy is the degree to which individuals have the capacity to obtain, process, and understand basic health information and services necessary to make appropriate health decisions”- Parker and Ratzan (2000)
Notes:
Introduction to Media Literacy
Ground Rules
Course is rooted in discussion and dialogue to achieve critical thinking:
Don't be shy – discuss and ask questions!
Information and tools presented here may be directly applied to your work outside of the classroom
When using this material outside of this training, remember to keep an open dialogue – this aspect of media literacy is key to developing critical thinking skills about media
Everyone's perspective is different – media literacy is an endless pursuit of learning as all people interpret media messages differently
No answer is wrong!
Notes:
Theory
National Association of Media Literacy Education Core Principles:
1. Media Literacy Education requires active inquiry and critical thinking about the messages we receive and create.
2. Media Literacy Education expands the concept of literacy (i.e., reading and writing) to include all forms of media.
3. Media Literacy Education builds and reinforces skills for learners of all ages. Like print literacy, those skills necessitate integrated, interactive, and repeated practice.
4. Media Literacy Education develops informed, reflective and engaged participants essential for a democratic society.
5. Media Literacy Education recognizes that media are a part of culture and function as agents of socialization.
6. Media Literacy Education affirms that people use their individual skills, beliefs and experiences to construct their own meanings from media messages.
For expanded list, visit: http://namle.net/wp-content/uploads/2013/01/CorePrinciples.pdf
Critical Thinking Tools
Additional questions that we may ask as critical media users: Who created this message?
What creative techniques are used to attract my attention?
How might different people understand this message differently from me?
What lifestyles, values and points of view are represented, or omitted, from this message?
What is this message being sent?
Critical Thinking ToolsCritical Thinking Tools
Critical Thinking Tools
Basic persuasion techniques:AssociationBandwagonBeautiful peopleBribery CelebritiesExpertsExplicit claimsFearHumorIntensityMaybePlain folksRepetitionTestimonialsWarm & fuzzy
Intermediate persuasion techniques:The big lieCharismaEuphemismExtrapolationFlatteryGlittering generalitiesName-callingNewNostalgiaRhetorical questionsScientific evidenceSlippery slopeSymbols
More persuasion techniques and descriptions available at: http://medialiteracyproject.org/language-persuasion
Lesson Two: Violence in Media and It’s Influence on Children and Teens
Read the NYT's article: Does Violence in the Media Lead to the Real Thing?
Located at:
http://www.nytimes.com/2013/08/25/opinion/sunday/does-media-violence-lead-to-the-real-thing.html?_r=0
*Instructor should provide class with a printed copy of the article
Notes:
Violence and Media
Violence and Media
Notes:
Lesson Three: Media Messages About Sex and Sexuality
Notes:
Sex and Media
Notes:
Sex and Media
Lesson Four: Body-Conscious Media
Notes:
Body Image and Media
Notes:
Body Image and Media
Notes from Day One
Notes:
Day Two, Lesson One: Media Messages Influence Nutrition
Notes:
Diet & Obesity
Notes:
Diet & Obesity
Day Two, Lesson Two: Alcohol, Tobacco, Drugs, and Media
Notes:
Alcohol, Tobacco, Drugs, and Media
Notes:
Alcohol, Tobacco, Drugs, and Media
Day Two, Lesson Three:Media Workshop
ELM
Central route
Peripheral route
Notes:
Theory
Social Marketing:
“A program management process designed to influence human behavior through consumer-oriented decision making leading to increased societal benefit” (Smith, 2005)
1) Permanent, cyclical process
2) Consumer research
3) Audience segmentation
4) Exchange
5) Marketing mix
Social Marketing
Notes:
Social Marketing
Questions that a media campaign developer can ask?What is the message goal?
Who is the target market?
What medium will carry the message?
What is the motivational and personal relevance for the majority of people in the target audience?
Social Marketing Tools
Notes:
Social Media
Notes:
Social Media
Notes from Day Two
Notes:
Journal Page
Journal Page
Journal Page
Journal Page
Journal Page
Resources
Common Sense Media - http://www.commonsensemedia.org/
National Association for Media Literacy Education - http://namle.net/
Media Literacy Project - http://medialiteracyproject.org/
Center for Media Literacy - http://www.medialit.org/cml-medialit-kit
Teen Health and the Media - http://depts.washington.edu/thmedia/view.cgi?section=medialiteracy&page=resources
Center on Media and Child Health - http://www.cmch.tv/mentors_teachers/lp_index.asp
Berkeley Media Studies Group - http://www.bmsg.org/
KidsHealth in the Classroom - http://classroom.kidshealth.org/6to8/personal/growing/media_literacy_health.pdf