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SOCIAL MEDIA AS A TOOL FOR SOCIAL EQUITY
Increased access/amplify voices (though not universal) Create awareness/ spread messages Raise money Calls to action (petition, protest, campaign) Promote exchange of ideas Can promote/ enact change if enough people speak (or at
least a shift in social awareness); can draw traditional media attention
Social media is shareable, fast and global, a tool that is hard to ignore
• 40% of cell phone owners use a social networking site on their phone, and 28% do so on a typical day.
• Young people, Africa-Americans, Hispanics, the highly educated and those with a higher annual household income are more likely to use social networking on their phones than other groups.
Social Media on Mobile Phones
Here are the key findings in a recent nationally representative survey from the Pew Research Center (about the 2012 election) :• 38% of those who use social networking sites use those social media to “like” or promote
material related to politics or social issues that others have posted.• 35% of social media users have used the tools to encourage people to vote. • 34% of social media users have used the tools to post their own thoughts or comments on
political and social issues. • 33% of social media users have used the tools to repost content related to political or social
issues that was originally posted by someone else. • 31% of social media users have used the tools to encourage other people to take action on a
political or social issue that is important to them. • 28% of social media users have used the tools to post links to political stories or articles for
others to read. • 21% of those who use SNS belong to a group on a social networking site that is involved in
political or social issues, or that is working to advance a cause. • 20% of social media users have used the tools to follow elected officials and candidates for
office.
PEW RESEARCH- Political Engagement