Embed Size (px)
Citation preview
Gary Kayye, [email protected]
SOCIAL MEDIASECRETS
FOR GETTING INTO
College
@NMTIFAMP @BrandingOfMe @gkayye
social media and branding for teen parents - March 5, 2015
social media and branding for teen parents - March 5, 2015
social media and branding for teen parents - March 5, 2015
THE DAY
January 15, 2009
social media and branding for teen parents - March 5, 2015
social media and branding for teen parents - March 5, 2015
JUSTINESACCO
social media and branding for teen parents - March 5, 2015
TITLE TEXT
social media and branding for teen parents - March 5, 2015
BREANNA MITCHELL
social media and branding for teen parents - March 5, 2015
social media and branding for teen parents - March 5, 2015
ALEX(FROM UNC)
social media and branding for teen parents - March 5, 2015
Oops!
social media and branding for teen parents - March 5, 2015
Gary Kayye, [email protected]
BRANDING FOR
TEENS
social media and branding for teen parents - March 5, 2015
HOW?CLEAN-UP
&BUILD-UP
social media and branding for teen parents - March 5, 2015
COLLEGE ADMISSIONS•Step 1: Eliminate the non-qualifiers - the ones that shouldn’t have applied
•Step 2: Evaluate test scores to eliminate a pile of applicants
•Step 3: Differentiate by hand
social media and branding for teen parents - March 5, 2015
social media and branding for teen parents - March 5, 2015
WHAT NOT TO DO…•Understanding the NOT is as important as the DO.
•Social Media is PUBLIC = everyone could see it somewhere.
•Teens love to tell people things they’re not supposed to know.
social media and branding for teen parents - March 5, 2015
ADMISSIONS HUMAN RESOURCES
social media and branding for teen parents - March 5, 2015
WHAT ARE TEENS USING
social media and branding for teen parents - March 5, 2015
INSTAGRAM • #1 App for <19
• Photo Sharing
• Very Public but can be private
• Stays until deleted
• Very effective photo journaling (college)
social media and branding for teen parents - March 5, 2015
SNAPCHAT • #2 App for <19
• Photo Sharing / Sexting
• 10 Second Photos & 15 second videos that disappear
• But, 3rd party apps capture them & screen shots?
social media and branding for teen parents - March 5, 2015
ASK.FM• #3 App for <19
• Anonymous comments and questions posed to your friends and followers
• Cyber bullying
social media and branding for teen parents - March 5, 2015
KIK• Top 5 App for <19
• Anonymous and ID chat
• One on one and group chat and sexting
• Easy to be anonymous
social media and branding for teen parents - March 5, 2015
FACEBOOK• Top 10 App for <19
• Who am I?
• The White Pages of the world
• Very effective recruiting tool
• Everyone uses it
social media and branding for teen parents - March 5, 2015
WHAT’S APP• #1 Texting App in the world
• ID’d texting
• Most USA don’t use, yet
• Everyone on Facebook has one
social media and branding for teen parents - March 5, 2015
IMESSAGE• #1 Texting App in the USA
• Built-in to cell phones
• Integrated with FaceTime
• Everyone has it - parents
social media and branding for teen parents - March 5, 2015
TWITTER • #1 News App in the world
• Teens get it around 17
• Public and Private sharing all about me (and my opinions)
• Even if private, followers see it and can be forwarded
• Colleges monitor it
social media and branding for teen parents - March 5, 2015
VINE• Videos for Twitter
• Looped
• Integrated with a Twitter Account
social media and branding for teen parents - March 5, 2015
TINDER• #1 Match Dating App in USA
• For teens: considered a hook-up app
• Location-based
social media and branding for teen parents - March 5, 2015
LINKEDIN• A dynamic resume
• Lowered age to 13 in 2014
• Perfect way to collect and manage job and teacher contacts
• Colleges are using it
• Allows for online digital portfolio of accomplishments
social media and branding for teen parents - March 5, 2015
FACETIME• Video chatting
• Be careful - for obvious reasons
• >2000% growth in teens in last year
social media and branding for teen parents - March 5, 2015
THE NEW NORMAL•Sexting is considered normal •Expressing yourself to our “friends” is considered normal (but, we only had 6 friends - Teens avg. 440 friends)
•Cyberbullying happens every day
social media and branding for teen parents - March 5, 2015
ALWAYS ONE STEP AHEAD OF YOU“MY GENERATION IS DIFFERENT”
4 YEARS + 28 CLASSES + ONE BAD POST=
REJECTION LETTER
social media and branding for teen parents - March 5, 2015
What to Do?CLEAN-UP
&BUILD-UP
social media and branding for teen parents - March 5, 2015
CLEAN-UP•OBVIOUS: Get rid of anything not helpful (photos and text)
•Profile pic needs to reflect personality •Think before posting: “Is this helpful?” •Consistency & Recognizeability
social media and branding for teen parents - March 5, 2015
BUILD-UP #1•The keys to DIFFERENTIATION:
•Facebook •Twitter •LinkedIn •Google+
social media and branding for teen parents - March 5, 2015
GENIUS: Do it for them!
social media and branding for teen parents - March 5, 2015
BUILD-UP #2
social media and branding for teen parents - March 5, 2015
TAVI
Blogs about Tween Fashion
social media and branding for teen parents - March 5, 2015
RUBY KARP
Blogs about summer camp, sports, self-confidence tips
social media and branding for teen parents - March 5, 2015
JULIE ZEILINGER
Blogs about college, fratparties, financial aid & rights
social media and branding for teen parents - March 5, 2015
SPENCER TWEEDY
Blogs about music that he likes and dislikes
social media and branding for teen parents - March 5, 2015
TO DO LIST•You don’t have to be famous but, being found matters!
•Help them control their on-line image •Coach them •Don’t make that ONE big mistake
social media and branding for teen parents - March 5, 2015
Gary Kayye, [email protected]
@NMTIFAMP @BrandingOfMe @gkayye
social media and branding for teen parents - March 5, 2015
