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Social Media and Blogging : What's the ROI May 2,2014 Law Practice Management Marketing Conference St. Louis Kevin O’Keefe, CEO & Founder. LexBlog

Social Media and Blogging for Lawyers : What's the ROI?

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How are lawyers measuring success in their use of blogs and social media for professional and business development?

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Page 1: Social Media and Blogging for Lawyers : What's the ROI?

Social Media and Blogging : What's the ROIMay 2,2014Law Practice Management Marketing ConferenceSt. Louis

Kevin O’Keefe, CEO & Founder. LexBlog

Page 2: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog, Inc. Proprietary

The end...Professional development

Growing network of relationships

Word of mouth reputation as "go to" lawyer

High quality clients

Page 3: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog Inc. Proprietary

Relationships

Page 4: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog Inc. Proprietary

Reputation

Hoa Ying

Page 5: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog Inc. Proprietary

Numbers?

Richard Bowen

Page 6: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog Inc. Proprietary

Begin with the end of mind

Page 7: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog Inc. Proprietary

Strategy

Paul Dineen

Page 8: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog Inc. Proprietary

Passion

Page 9: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog Inc. Proprietary

Blogging and social media is a conversation

Page 10: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog Inc. Proprietary

Real authentic engagement

Page 11: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog Inc. Proprietary

Who's my audience?

Exit festival

Page 12: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog Inc. Proprietary

Listening

Beverly & Pack

Page 13: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog Inc. Proprietary

Blogging

Mike Licht

Page 14: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog Inc. Proprietary

LinkedIn

Nan Palmero

Page 15: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog Inc. Proprietary

Twitter

Shawn Campbell

Page 16: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog Inc. Proprietary

Facebook

Jay Cameron

Page 17: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog Inc. Proprietary

Jim Warker, Cruise Law News, Miami

Page 18: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog Inc. Proprietary

Allison Rowe, Equine Law, Fort Worth

Jay Cameron

Page 19: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog Inc. Proprietary

Nancy Van Tine, Family Law, Boston

Page 20: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog Inc. Proprietary

Staci Riordan, Fashion Law, Los Angeles

Page 21: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog Inc. Proprietary

Peter Mahler, Business Dissoultions, New York

Page 22: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog Inc. Proprietary

Allison Rowe, Equine Law, Fort Worth

Jay Cameron

Page 23: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog Inc. Proprietary

Bill Marler, Food Safety Lawyer, Seattle

Page 24: Social Media and Blogging for Lawyers : What's the ROI?

© 2014 LexBlog, Inc. Proprietary

...The endProfessional development

Growing network of relationships

Word of mouth reputation as "go to" lawyer

High quality clients

Page 26: Social Media and Blogging for Lawyers : What's the ROI?