Social Media and Blogging : What's the ROIMay 2,2014Law Practice Management Marketing ConferenceSt. Louis
Kevin O’Keefe, CEO & Founder. LexBlog
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The end...Professional development
Growing network of relationships
Word of mouth reputation as "go to" lawyer
High quality clients
© 2014 LexBlog Inc. Proprietary
Relationships
© 2014 LexBlog Inc. Proprietary
Begin with the end of mind
© 2014 LexBlog Inc. Proprietary
Passion
© 2014 LexBlog Inc. Proprietary
Blogging and social media is a conversation
© 2014 LexBlog Inc. Proprietary
Real authentic engagement
© 2014 LexBlog Inc. Proprietary
Who's my audience?
Exit festival
© 2014 LexBlog Inc. Proprietary
Jim Warker, Cruise Law News, Miami
© 2014 LexBlog Inc. Proprietary
Allison Rowe, Equine Law, Fort Worth
Jay Cameron
© 2014 LexBlog Inc. Proprietary
Nancy Van Tine, Family Law, Boston
© 2014 LexBlog Inc. Proprietary
Staci Riordan, Fashion Law, Los Angeles
© 2014 LexBlog Inc. Proprietary
Peter Mahler, Business Dissoultions, New York
© 2014 LexBlog Inc. Proprietary
Allison Rowe, Equine Law, Fort Worth
Jay Cameron
© 2014 LexBlog Inc. Proprietary
Bill Marler, Food Safety Lawyer, Seattle
© 2014 LexBlog, Inc. Proprietary
...The endProfessional development
Growing network of relationships
Word of mouth reputation as "go to" lawyer
High quality clients
© 2014 LexBlog, Inc. Proprietary
Some resources Trying to measure the unmeasurable in law blo
gs and social media
Relationship building, not networking, ought be your goal in social networking
How to measure the ROI of media? Relationships
Why isn't large law getting the ROI on social media that other companies are?
Google ROI social media for RLHB content
Mayo Clinic Asst General Counsel Dan Goldman You Tube Video