#SocialAdTips

1

Test, Trial & Repeat (3-tips-in-1)Think you know where your audience is? Think again. Social advertising is changing, so it is important to test across all platforms.

#SocialAdTips

2

Set a BudgetSet a budget for the campaign and stick to it. Get as granular as possible, this will help for forecasting with future campaigns.

#SocialAdTips

3

Focus on Conversion Not ClicksA good cost-per-click is always important but if the user is not interested enough to convert you are wasting spend. Ensure you focus is on conversion levels of the desired page/product.

#SocialAdTips

4Quality Not Quantity

If your goal is leads, then review them closely. To understand if the quality is good you need to track the full consumer journey.

#SocialAdTips

5

Get SpecificThe more specific you are, the better the result. Custom audiences for example allow you to target your ads to a specific group of people whom you have already established a relationship with on or off Facebook.

#SocialAdTips

6

Retarget/Remarket!It is cheaper and more effective. Twitter & Facebook now both offer this and it is a great way to engage with someone who has already shown interest.

#SocialAdTips

7

VarietyIt is unlikely you will get the ad right first time, so allow a period for trialling and try several variations of the ad to see which gets the best response. Find what’s appealing to your audience and what isn’t.

7 Top Tips for Social Advertising

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