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Total Number of Olympic Mentions on 2/12/2014:
1,036,930
Data gathered on 2/13/2014 using Radian6 social listening
Day 7 Timeline (Turns in Conversation)
The first bump in conversation came as USA and Canada’s women’s hockey teams faced off. Shaun
White’s failure to medal was also a hot topic of conversation by mid-morning.
The conclusion of snowboarding and figure skating events let to the day’s
largest spike in conversation.
12 AM
1 AM 2 AM 3 AM 4 AM 5 AM 6 AM 7 AM 8 AM 9 AM 10 AM
11 AM
12 PM
1 PM 2 PM 3 PM 4 PM 5 PM 6 PM 7 PM 8 PM 9 PM 10 PM
11 PM
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
Top & Trending Hashtags
• Both #TeamUSA and #TeamCanada increased in volume on Wednesday, likely due to the Thursday start of the men’s hockey event. “Hockey” appeared in 10% of all mentions of #TeamUSA.
• Although the use of #Halfpipe peaked on Wednesday with the conclusion of the men’s event, it maintained over 7,000 mentions on Wednesday with the women’s halfpipe gold going to Kaitlyn Farrington, who brought home Team USA’s third gold medal of the Games.
• #SochiProblems continues to be used to discuss any number of issues people find with the games – including a photo of Olympic athlete Gus Kenworthy reportedly saving stray puppies from being killed.
#halfpipe
#winterolympics
#sochiproblems
#wearewinter
#teamcanada
#olympics2014
#teamusa
#olympics
#sochi
#sochi2014
0 50,000 100,000 150,000 200,000 250,000
7,258
10,326
12,077
13,475
16,010
27,294
30,272
33,812
34,035
232,654
Most Popular Sports & Events• Although curling still dominated conversation, hockey
blasted its way near the top with 52,870 mentions. With the women’s hockey tournament heating up and the men’s event about to start, it’s safe to assume that conversation around the game will continue to increase.
• Women’s halfpipe generated enough buzz to keep the sport in the top five with 28,670 mentions. With most conversation coming from the United States, it’s not surprising to see events Team USA wins being heavily discussed -- especially with the women seeing such success compared to the disappointing results for the US men’s team.
• Conversation around luge dropped by about 2,000 posts, but maintained its fifth place in most-discussed sports as Germany continued its dominance in Sochi with Tobias Wendl and Tobias Arlt winning doubles gold.
Luge Halfpipe Figure Skating Hockey Curling0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
24,294
28,680
44,787
52,889
59,375
Most Popular Countries
• Team-related hashtags didn’t change much day-over-day, with the exception of #TeamFrance slipping to sixth place and #TeamSweden vaulting to fourth with 625 mentions.
• Countries discussing the Olympics remained largely unchanged since Wednesday, with the only significant change being Japan and Netherlands trading places between fourth and fifth.
• Be sure to keep an eye on these rankings as they will continued to fluctuate as the Olympics press on.
#teamrussia
#teamsweden
#teamgb
#teamcanada
#teamusa
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000
531
625
2,447
16,010
30,272
Top 5 Team Hashtags
Japan
Netherlands
United Kingdom
Canada
United States
0 200,000 400,000 600,000 800,000
18,113
23,274
31,420
93,489
729,964
Top 5 Countries Talking
Lara Gut (Switzerland)
Eric Frenzel (Germany)
Denny Morrison (Canada)
Dominique Gisin (Switzerland)
Kelly Clark (USA)
Kaitlyn Farrington (USA)
Torah Bright (Australia)
Tina Maze (Slovenia)
Mark McMorris (Canada)
Shaun White (USA)
0 35,000 70,000 105,000 140,000
4,973
5,342
8,295
10,322
10,374
11,234
12,989
16,718
16,866
113,761
Top 10 Most Mentioned Athletes
Shaun White@Shaun_White
113,759 Mentions
Top 5 Most Mentioned Athletes
Tina MazeSlovenia
@TinaMaze16,718 Mentions
Torah BrightAustralia
@TorahBright12,989 Mentions
Dominique GisinSwitzerland
@dominiquegisin10,322 Mentions
Eric FrenzelGermany
@eric_frenzel5,342 Mentions
Lara GutSwitzerland@Laragut
4,973 Mentions
• With the USA and Canada dominating social conversations, it comes as no surprise that athletes from these countries are the most talked about… But who are the most mentioned athletes outside of these borders?
Non-North American
Top 5 Most Mentioned Users(excluding athletes)
@Sochi201410,131 Mentions
@ NBCOlympics8,631 Mentions
@ USOlympic8,272 Mentions
@ CDNOlympicTeam7,432 Mentions
@Olympics7,109 Mentions