Social BA March

11 Canal Center P laza, A lexandr ia , VA 22314 T 800.663.7138 F 703.684.5189 www.robb insg io ia .com

Become and Stay a Social BA!Easy Strategies to Build Your Social Credentials

Carol R. Drew, CBAP Senior Business Analyst

Cathy CecereDirector of Marketing

March 4, 2014

Confidential and Proprietary ©2013 Robbins-Gioia, LLC

We offer five reasons to become and stay social as well as time-tested tips and strategies to get up to speed quickly with LinkedIn and Twitter. Today we present the facts you need to network, get followed, and keep up with what’s new in your profession using social media. We give you free tools that save time and we share tips that help you stay organized and engaged. Today we will reveal:• How to get the most out of your time online• Tips to stay online without hurting your professional reputation• A deep dive into LinkedIn and Twitter strategy

What will we learn today?

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3 Confidential and Proprietary ©2013 Robbins-Gioia, LLC

• Introductions • Why join the online conversation?• What is LinkedIn?• What is Twitter?• What about Facebook, Pinterest, Instagram, and

YouTube?• Social Media Summary

Agenda


For more than 30 years, Robbins Gioia (pronounced Joy-yah) (RG) has helped private and public organizations successfully achieve their toughest, riskiest, and most critical initiatives. Late in 2012, RG acquired Doreen Evans Associates because it understood the need for rigorous requirements approaches, innovative use of business analysis tools, and to achieve project success, business analysis expertise was necessary.

Online Robbins Gioia can be found on:• FaceBook: https://www.facebook.com/RobbinsGioia• LinkedIn: https://www.linkedin.com/company/robbins-gioia-llc• Twitter: @RobbinsGioia and @Requirements1st

We are:• @CarolDrewPgh @CathyCecere

Who is Robbins Gioia?

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https://www.facebook.com/RobbinsGioia

https://www.facebook.com/RobbinsGioia

https://www.linkedin.com/company/robbins-gioia-llc

https://www.linkedin.com/company/robbins-gioia-llc


“Cumulative brain/thought process is greater than the knowledge held by one person.”

- Senior Business Analyst Amirudapriya Balakumar

Why join the online conversation?

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1.Re-engage 2.Share, brag, or vent3.Keep up 4.Network 5.Engage with career changers

5 more reasons to join other BAs online

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LinkedIn operates the world’s largest professional network on the internet with more than 259 million members from over 200 countries and territories.• Launched on May 5, 2003, members can follow

more than 3 million companies which have LinkedIn Company Pages

• LinkedIn members share their news, opinions, and knowledge within more than 2.1 million LinkedIn Groups

• 40% of members check in daily• Members grow their network using “invitations” reaching out to

friends and colleagues and “inviting” them to connect

What is LinkedIn?

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1. Create a profile• Who are you? Include a picture

and key words • What do you do? Add presentations,

documents, etc.• Who do you know? Invite both

professional and personal contacts• What do you know? Post a status update

LinkedIn Strategy – Easy as 1,2,3

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2. Request a recommendation—Or offer an endorsement, recommend colleagues, follow companies.

3. Join the conversation—Groups you may be interested in joining:• IIBA (International Institute of Business Analysis) • Your local IIBA Chapter group• BusinessAnalyst World: Atlanta

LinkedIn Strategy – Easy as 1,2,3

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Think about how you look to others—Don’t be the person who …• Posts pictures of your kitten • Sends six status updates in a

row • Uses hashtags and abbreviations• Only posts when selling

something

LinkedIn Etiquette

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Twitter is an online social networking site that enables users to send and read "tweets“—messages that can only be 140 characters in length. • Users post tweets that can be read by both

registered and unregistered users• Launched in July 2006, the site now has 646 million

users who post 58 million tweets per day • Users post are professional, personal, or a mix• Users follow like-minded people such as @IIBA or @BABOK• You can DM (direct message) those who follow you• You can share pictures and share links

What is Twitter?

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• ReTweet (RT) - share a tweet with those who follow you

• Modified Tweet (MT) – retweet, but changed the tweet slightly

• You can “quote” tweets—meaning you will post the tweet on your timeline with quotes around it and your added text to it

• You can use abbreviations freely such as S/O for shout out

• And you should always use hashtags, which allows you to find information you need with one search. According to a recent poll of BAs on Twitter, the following hashtags help BAs keep up with the most relevant industry posts:• #BAOT or #baot (business analysts on twitter)• #rqmnts or #requirements• #IIBA (International Institute of Business Analysis)• #businessanalysis or #businessanalyst (primarily for job hunters)• #BABOK (Business Analysis Body of Knowledge)• #CBAP (Certified Business Analysis Professional)

Ready for Twitter?

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Top 25 BAs on Twitter

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First posted this summer, lists the top 25 most engaged BAs on Twitter. The list takes into account Klout score and number of followers.• You can start to “join” the BA

Twitter community by following these leaders

• Go to wefollow.com to search the leaders in any subject


By the numbers

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• Social media choice is personal. • Do you mix professional with

personal? Should you?• Consistency is key.

Social Media Summary

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We offer five reasons to become and stay social as well as time-tested tips and strategies to get up to speed quickly with LinkedIn and Twitter. Today we present the facts you need to network. get followed, and keep up with what’s new in your profession using social media. We give you free tools that save time and we share tips that help you stay organized and engaged. Today we will reveal:• How to get the most out of your time online• Tips to stay online without hurting your professional reputation• A deep dive into LinkedIn and Twitter strategy

What did we learn today?

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Thank you!

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