3 things SOCIAL

MEDIA CAN DO

FOR YOU

1. COMMUNICATE

2. CONNECT

3. ENGAGE

communicateSource: http://d.lib.ncsu.edu/collections/catalog/0004327 - Mrs. Allen L. Baker, chief telephone operator at North Carolina State College

Disruption has always occurred

it’s just now Digital….

http://ww2.pir.org/clients/publicinterestregistry/uploads/2016-Global-NGO-Online-Technology-Report.pdf

http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

Going We Are Mobile!

Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

Square Eyes

Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

•Social Media must be apart of your overall communication strategy

•Understand how the message is now being consumer

•Tailor your messaging for your audience

connect

Where Are People Connecting?

Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

Sensis Social Media Report 2015

Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

Who are you talking too?

Source: https://blog.kissmetrics.com/minds-of-saas-customers/

You Need To Tell A Story

Source: http://d.lib.ncsu.edu/collections/catalog/0004327 - Mrs. Allen L. Baker, chief telephone operator at North Carolina State College

+ =

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What is Content? Articles

Books/eBooks

Brochures/manuals

Case Studies

Information Guides

Microsites/Web Pages

Online Courses

Podcasts/Videocasts

Presentations

Reference Guides

Resource Libraries

Videos

Visual Content

Webinars/Webcasts

White Papers

Product Data Sheets

Workbooks

Status Updates

Rule: Content should to be able to communicate and engage with your customers

https://worldofwords1.wordpress.com/2015/12/01/what-is-content-marketing/

THE “THRESS A’s”

Source: Steven Shattuck at HubSpot

Case Study – ALS Ice Bucket Challenge

Case Study – #illridewithyou

• Instead of 1 person doing 100%, use 100 people to do 1%

• Understand your communication channel

• Understand your message and your desirable outcomes

Focus on what makes you unique

engage

Engage – Target Markets

ClientsCommunityStakeholders

Stakeholders

STAKEHOLDER ENGAGEMENT

Partners• Recognition• Seeking Support

Government• Local, State, Federal

Media

Influencers• Promotion• Education

engage

Community

COMMUNITY ENGAGEMENT

Community• Recognition• Seeking Support• Service Promotion• Service Outcomes• Dedicated Call To Actions

engage

Clients

CLIENT ENGAGEMENT

Client• Communication• Conversation

Associated Clients• Communication • Conversation• Support• Information

engage

Engagement Model - Outcomes

Clients Community Stakeholders

• Facebook Group• Communication

• Public Page• Donation

Advertising• Awareness

• Recognition• Lobby Campaign

• Education• Awareness• Promotion

• Lobby Campaign

• Support • Education• Awareness• Promotion

• Recognition

•Create a digital strategy to understand what you want to achieve

•Use social media as a relationship engagement tool

•Use different communication channels to target different target markets

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Would Love To Hear From You: Leigh Jewiss – RDA Illawarra

Ph: 4227 4500

Eml: leigh@rdaillawarra.com.au@leighjewiss @rdaillawarraau.linkedin.com/in/leighjewiss/