2. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL

GROUPS?

Our media product represents the socioeconomic structure in that it connotes the typical reformer/explorer interests. This social group does not follow the typical ‘mainstreamer’ music type

therefore making them anti materialistic, in other words they do not follow the crowd which is exactly what we have tried to portray through our product. I tried to incorporate my own

individuality into my product by adding a female artist onto the front cover instead of the typical man. This shows me going against the hegemonic Marxist theory of representation and therefore connoting the typical personality features of this

psychographic group, the aim of this front cover was to empower woman within the industry, it is very male dominated therefore by adding this is it will create more of a feminist feel to the magazine

and potentially encourage a wider female based audience in comparison to the current male one.

SOCIOECONOMIC/THEORY BASICS

As well as this we have subverted from the stereotypical representation of men having power, by producing a magazine

promoting woman as a leader we were able to create a more gender equal magazine allowing it to reach a wider social group and

therefore allow a wider target audience. This will in turn increase our gross profit. We are also able to reach out to younger audience due to our representation of women; girls are becoming increasingly strong within all areas of society allowing them to have more individuality

and therefore more confidence in subverting the stereotypical expectation of females liking pop music. My double page spread

narrative also connotes to my empowering females theme in that it talk about a girl ‘going solo’ in the music business, although it is

usually a male dominated genre my narrative clearly shows the main band member being confident and strong opposing the hegemonic

Marxist theory and further empowering woman over all.

SUBVERTING

Our composition also follows the stereotypes for the social group we are aiming at. These types of people are usually

known for having tattoo’s and piercings. Although we could not incorporate this into our magazine we were able to follow

a similar facial expression. In general a well-known magazine of this genre will have a informal facial expression where as new or less well known magazines stick the typical ‘grumpy’ or ‘serious’ facial expression in order to connote to

the stereotypical social expectation. This causes us to develop our magazine further into the genre as it will create an theme for us to follow as time progresses, we can develop to be more individual as a brand as our popularity increases however sticking to the typical features is currently vital to

our success.

COMPOSITION