QQ Digital StrategyBy Yan Wang

Introduction

• QQ is an instant online message software, has multiple platforms, such as PC, tablets and mobile phones

Target Audience

• Business people, college students• People who need to communicate with others

through Internet• Need instant messaging service

Big Idea• QQ is trying to improve its International

position• Increase more International users • Develop QQ’s awareness for Internationals

users

Social Media Marketing Plan

• Create and develop the QQ’s official Facebook page and QQ’s official Twitter account

• Promote Facebook page by advertising the page through Facebook

Mobile Marketing Plan

• Keep developing its mobile version app into more interesting and unique

• Mobile website need to be well designed• Directly guide people to the mobile QQ

download page from the site

Email Marketing

• QQ Mail– Using its email system to reach people who is not

using QQ, send email to them and introduce the functions.

• Work with other email companies– EX. Google, Yahoo, Apple– Bring more users and increase International

awareness.

KPI-- Metrics• If the Downloading Number and

Budget Expense both increase and the downloading in proportion to expense, this means the strategy is success.

If the Downloading Number and Budget Expense have an inverse proportion, which means that while expense going up, the downloading number stay or decrease. When this happens, the strategy is considering not success.

Budget

• $10 Million Total

40%

30%

15%

15%

Mobile App and Website Email Marketing

Ofiicial Page (Social Media) Promoting the Page (Spcial Media)

Tools and Tactics

• Using Social Media– Facebook and Twitter

• Email System• Websites• Mobile App• Professional Website Development