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This is the PowerPoint we used to present our final consulting project reports to PwC at their Leadership conference in Dallas on December 4th. It highlights three main areas we focused on during our project; connecting with others on social media, listening to what others are saying on social media, and how to effectively promote events hosted by PwC.
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Candace Robinson I Christie Lind I Austin Teague I Laura Kiker Lauren Schwaeble I Dalton Schafer
Social Media Elevation
Agenda
Dalton & Austin
3
Agenda
Direct Connections
Candace & Lauren
4
Agenda
Direct Connections
Listening as a HabitChristie & Laura
5
Agenda
Direct Connections
Listening as a HabitEvent Playbook
Q&A
6
PwCecil
Direct Connections
Listening as a Habit Event Playbook
Why LinkedIn?
Value of LinkedIn
2 new members sign up on LinkedIn every second.
Value of LinkedIn
50%
2 new members sign up on LinkedIn every second.
Value of LinkedIn
50%
2 new members sign up on LinkedIn every second.
LinkedIn 277% more effective for lead generation
Success Around You
<Second half of the video> (Candace’s voiceover)
Video Tutorials
<LinkedIn Tutorial Video snapshot>
Manual
Complete Summary
Past/Present Work History
Recommendations
Manual
Incomplete work history
Low number of endorsements
No information regarding education
Missing headline information
Direct Connections
Listening as a Habit Event Playbook
Areas of Focus
“People are talking about you already. Don’t
you want to know what they’re saying?” - Blake Bowyer, Digital Strategist the Marketing Arm
Deliverables
Listening 101
Listening 101
Listening 101
Key Takeaways
• Complete your profile- Headline- Photo- Skills
• Start Listening!- Join groups- Follow - Connect
• Select the best platforms for you
Key Takeaways
• Listen to innovative people
• Track competitors- LinkedIn
- Companies- Individuals
- Twitter- Keywords- Lists
• Follow Influencers
Key Accounts
Key Takeaways
• LinkedIn Premium- Inmail- Improved Searching- Profile views
• Twitter- Trending- Look at your stats
• Utilize Google News- Deeper tracking of competitors
• Engage - Bloggers, thought leaders and influencers
Direct Connections
Listening as a Habit Event Playbook
Social Media for Events
• Attendance• Ongoing engaging environment• Bring participants and speakers together• Information and innovation
The Timeline Tool
• Consistent social media strategy for events• All types of events• Reference point throughout the process
Infographic
Infographic
Infographic
Before
Before
Before
Before
During
After
How to Use It
• Digital or hard copy• One step or every step• Collaborate with Marketers• Interconnected
Recap
Direct Connections
Listening as a Habit Event Playbook
