Social Media Advocacy Platform

1.  Business Issue 2.  What is an Advocate? 3.  Why Engage Employees? 4.  Aligning to Goals 5.  Business Value 6.  Employee Benefits 7.  Solution

Table of Contents

There is an untapped resource that can help promote and grow your business – your employees.

Business Issue

Most organizations want their employees to be advocates for their brand, but don’t have the processes

or tools in place to facilitate advocacy at scale.

What is an Advocate?

Advocates can be…

An advocate is someone who speaks out in support of a brand.

•  Employees

•  Ambassadors

•  Partners

•  Customers

Empowering employees to become advocates of your business is an essential part of marketing today.

Customers turn to social media to discover new products / services and discuss their experiences with brands. It is essential to have the largest and most positive brand presence possible.

Why Engage Your Employees?

Aligning to Business Goals

Marketing

Sales

HR

Comms/PR

DEMAND

CLOSE RATE

RECRUITING

REPUTATION

Advocacy programs align with key metrics across your organization.

Awareness – Thought Leadership – Internal Communications

Message Reach – Inbound Leads – Earned Media – Social Engagement

Employee Morale – Talent Referrals – Corporate Reputation – Candidate Pool

Leads -– Relationship Building – Lead Nurturing – Thought Leadership

Business Value

Advocacy Programs

Maximize Organic Reach and Trust of your

Content

Increase Engagement: Sharing, Voting,

Attending, Buying

Gain Insight through Analytics, Improve

Content Performance

Boost Employee Morale, Build Brand Champions

Rewards Employees can be rewarded with prizes for being a top social contributor.

Recognition Employees can gain recognition from colleagues for being influential on social media.

Engagement Employees feel more connected to the brand and are more aware of brand initiatives.

Social Media Training Employees gain useful knowledge on social media strategies and best practices.

Personal Brand Building Employees become more social media savvy and build their personal brand.

How will your Employees benefit?

Who’s using Employee Advocacy?

PostBeyond makes it easy for employees to share their organization's social content.

By distributing content through the personal networks of employees, PostBeyond expands the reach of a brand’s content and builds engagement through peer-to-peer conversations.

The PostBeyond Solution

High-Level Workflow

Brand Content

Your Employees

Personal Networks

•  Select the content you want shared by employees

•  Ensure messaging is on-brand

•  Draw attention to new content, increase visibility for old

•  Import content to create Posts in PostBeyond

•  Organize your Posts into categories

•  Make specific Posts available to specific user groups

•  Easy, one-click sharing to FB, LI, TW

•  Share from any device: mobile, tablet, laptop, desktop

•  Gamification with leaderboards to boost engagement

Company Name

Company Name

Admin Analytics, Gamification & Leaderboards

Social Media Advocacy Platform