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The world’s first Influencer Search Engine and Analytics Solution.
INFLUENCER MARKETING BASED ON NUMBERSNOT BY HEARSAY.
52%
67%
82%
35%
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Our Best Clients
WHO WE ARE
We offer THE SCIENCE to achieve asuccessful Influencer Marketing Strategy.
“Data! Data! Data! I can’t make bricks without clay!” - Sir A.C. Doyle
Don’t rely on “Reach” to judge your results: it’s a vague metric.
Engagement, being the most difficult to achieve, shows true performance.
Many brands do not know what to expect from an Influencer Marketing campaign.
“Did it go well, did it go badly?”
OUR SCIENCE IS PERFORMANCE
Compare your strategies with your competitors’. Discover your weak points and enhance your campaign strategy.
Recruit influencers who have already worked in your industry and performed greatly.
KPIs
ENGAGEMENT
BENCHMARKING
KNOW HOW TO JUDGE YOUR RESULTS
LEARN FROM YOUR COMPETITORS
REAL VALUE FOR YOUR CAMPAIGNS
Consultancy & AgencyHassle-free Influencer Marketing management.
Self-Service AnalyticsSaaS Influencer Marketing Analytics platform.
OPTION 1
YOU HAVE A STRONG SOCIAL MEDIA TEAM AND INFLUENCER MARKETING STRATEGY
OPTION 2
YOU NEED SUPPORT ON MANAGING INFLUENCERS OR CREATING CONTENT
HOW WE CAN COLLABORATE
● The only platform able to provide detailed Demographic and Performance data about *any* influencer in the world.
● Improve your campaigns’ ROI quickly and effectively.
● Discover new influencers before other brands of your industry.
● Benchmark your competitors’ strategy.
● Your Digital, Social Media, PR and Art team can leverage on the platform to improve their day-by-day activities.
OPTION 1: Self-Service Analytics platform
OPTION 2: Consultancy and Agency
● Submit a simple brief and let our Art Team create a powerful idea for your campaign.
● Have our Account Managers recruit & manage Influencers, ensure deadlines and produce extensive reports.
● Work with any influencer in the world: you are not limited to a portfolio.
● Receive real engagement, not just a good idea.
https://www.instagram.com/p/BN_lKZtD84l TAKE A LOOK
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A 16M-Interaction Regional Campaign.
OPTION 2
Popular Chips ran the Christmas Influencer Marketing campaign for RW Sentosa in ID, MY, PH, TH, VN and AU.Brands usually invest most of their Social Media budget on FB ADS. However, nowadays, Influencer Marketing allows to reach a wider audience at a fraction of the cost that you’d spend on FB campaigns.
Resort World Sentosa
16.6MInteractions
Generated on IG and FB.
28.7MFollowers
Reached by the campaign.
$1.5MValue
Total campaign value
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Based on the $0.41 average spending per Engagement on FB ADS without including the cost for the creative work.
Based on average views & likes of Sponsored Videos published between the 14/10 and the 14/12 [2 months].
Thanks to the data gained from Popular Chips’ analytics platform, every KPI of the campaign was surpassed and exceeded. The success of the campaign wasn’t random: it was based on data!
Resort World Sentosa
47Times on
“Top Posts”
How many times the posts went
viral on IG.
8.9MIG Stories
Views
From 38+ IG Stories
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+116.14%Average
KPI
Video Views KPI: +102.3%.
Video Likes KPI: +129.99%.
Resort World Sentosa - Example post
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DATE:17 Dec 2016
TYPE:On-SitePromo Video
IG STATS:
1.19M Views +252.85% Avg. Video Ad77.5k Likes +156.62% Avg. Video Ad
Featured on “Top Posts” for:#luxuryspa #coupletreatment #qualitytime* #espa #rwsmoments
*More than 5M posts
BENCHMARKING OTHER BRANDS: Our success wasn’t accidental. Last 2 months
Brand: IntelLikes: 31.8KPI: -56%..
Brand: PremiosLikes: 35kKPI: -61%..
Brand: Esprecielo Allure Likes: 16.3kKPI: -78%..
Brand: Manis IndonesiaViews: 87kKPI: -86%..
#TooExplicit #NoCreativeIdea #BadQuality
#TooExplicit #BadCaption #NoInfluencer
Public reactionThe audience of the various influencers received the sponsored posts with enthusiasm and curiosity stirring up conversations.
Type of comment:- Influencers’ fans requesting more info on Santa’s All-Star Christmas and @RWSentosa;- Show of appreciation of the visual experience via text or emojis;- Tagging of friends to share the post with them;- Asking info on how to recreate the magical effect of the Christmas Postcards.
SENTIMENT ANALYSIS: We managed to “wow” the influencers’ audience.
End-of-Campaign Report - Success Story
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OPTION 1
Asics used Popular Chips to create an end-of-campaign report for the re-launch of “FuzeX” line in Italy. Campaign Report: 7 Influencers and 9 posts
Asics #FuzeX
4.2Mfollowers
Analyzed.
21Competitors
Performance Comparison.
40Charts
DemographicAnalysis.
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Measured the ROI obtained with the campaign;
Identified potential areas for improvement (times to post, creatives, captions...);
Benchmarked Competitors to find new performing influencers in few minutes;
Excluded influencers who had less than 70% of their audience from Italy from future campaigns;
Renewed contract with top performing influencers and in line with Asics’ demographic target.
Top Achievements
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"Popular Chips helped ASICS understand the ever-changing scenario of Influencer Marketing and to obtain the best possible ROI from our campaigns."
Marco Viti - Consumer Marketing Associate at Asics
PERFORMANCE ANALYSIS
DEMOGRAPHIC ANALYSIS
Andrea Montovoli Marcello Sacchetta
Only 28% from Italy
BENCHMARKING OTHER BRANDS THAT HAVE COLLABORATED WITH THE SAME INFLUENCERS
SINGLE-POST ANALYSIS
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Search & Compare - Success Story
OPTION 1
Starwood Hotels & Resorts uses Popular Chips to:- search for new influencers for APAC campaigns;- quickly compare influencers and find the best one;- assess the quality of influencers’ audiences when they ask for complimentary stays in exchange of media promotions.
Starwood Hotels & Resorts
10countries
Managed from asingle dashboard.
50Mfollowers
Analized in real time.
34Influencers
Identified and engaged.
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Giveaway & Influencer Engagement - Success Story
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OPTION 2
“Hotel Transylvania 2” Campaign To Promote Premiere on HBO Asia 5-Week Campaign: 3 Images + 1 Influencer Image + 1 Boomerang Video + 10 Celebratory Images. The influencer’s post went viral for the Hashtag #ProudDad which has ~1M posts.
HBO Asia
+1,600%Increase
Follower Growth
+170%Increase
Average Likes
+75%Increase
Average Views
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Influencer’s Post(+23% Interactions)
Boomerang video(+50% Interactions)
BRAND EXPOSURE: Featured on Instagram’s Worldwide “TOP POSTS”
Creative Campaign - Success Story
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OPTION 2
“Lethal Weapon” Campaign To Promote the Premiere on Warner TV 4-Week Campaign ( Data for the 1st Week as the campaign is still ongoing): The influencers’ posts went viral for the Hashtags #LethalWeapon, #TvSeries, #BestBuddies and #Friendship which has ~26M posts.
Warner TV & HyppTV
+2,100%Increase
Follower Growth
+232%Increase
Average Likes
70KGained
Influencer Interactions
VIDEO IN THE IMAGE
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SINGLE-POST ANALYSIS
DATE:12 Oct 2016
TYPE:Boomerang Video
IG VIDEO VIEWS:
9.6k --> +47% of Influencer’s Avg.
IG VIDEO LIKES:
4.8k --> +77% of Influencer’s Avg.
Featured on “Top Posts” for:#LethalWeapon #Malaysia* #tv* #action* #boomerang* #video* #routine #freerunning #tvseries
*More than 1,700,000 posts
BRAND EXPOSURE: Virality
CURIOUS?
We live and breathe “mobile digital”. Hence, reaching us is not that difficult. You find us here:
E-mail: [email protected]
WhatsApp: +65 8276 9401
Phone: +65 9077 3552
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