PODCASTING YOUR INFLUENCE:

USING PODCASTS TO SHARE YOUR EXPERTISE

with

Craig Price

W W W . R E A L I T Y C H E C K P O D C A S T . C O M

WHY??Brand Awareness

Promotion

Advertising

Sales

Content Marketing

Networking

Fun

WHY??Brand Awareness

WHY??Promotion

WHY??Advertising

WHY??Sales

WHY??Content Marketing

WHY??Networking

WHY??Fun

What MakesA successful

Podcast??

Consistency!50 Percent of Podcast will quit before their 7th episode

The remaining 50 Percent will quit before they hit 20-25 shows

After 2 years or morethe Percent of Abandonmentis Consistent at 50 percent

year after year

Frequency

KNOW YOUR Schedule!

Consistency!

Current

Vs.

Evergreen

CONTENT!FORMAT

Audio, video or both?

Delivery

• Monologue - SOLO• Interview – Can have co-hosts• Roundtable – More than 3• Audience Participation –

do you have a Following already?

CONTENT!FORMATBe Creative!

Steal FormatS – Not Content!

Limitations can be your Creative Friend

CONTENT!FORMAT

Formal Interview

Pre-set questions sent ahead of time

Casual Conversation

May need more editing

CONTENT!FORMAT

Length - Ask your Audience!

THIS IS NOT Youtube!!

CONTENT!TITLE

Don’t get cute

Match your Branding

Artwork

CONTENT!Equipment

USB Mic or USB Mixer with Mics

Computer/laptop

Digital Recorder (optional)

CONTENT!Equipment

USB Mic or USB Mixer with Mics

Computer/laptop

Digital Recorder (optional)

Skype

Google Hangout

EDITING!

OUTSOURCEProducer or Editor

EDITING!

TEMPLATESDrop and Adjust

Audacity ( PC )

GarageBAnd ( Mac )

Software

Hosting!LIBSYN

Blubrry

Amazon

PUT It ON YOUR OWN WEBSITE!

Taking it to THE NEXT LEVEL!Getting an APP

Taking it to THE NEXT LEVEL!Getting an APP

Charge for it

Offer bonus content

• PDFS

• Ebooks, Articles, Etc.

• Subscriptions for

exclusive products

HOT SEAT!

HOW TO PUT YOUR CONFERENCE

ACTION!INTO

presents

A

with

Craig Price

W W W . R E A L I T Y C H E C K P O D C A S T . C O M