Aarti Bhatia

Community Manager

www.neuronimbus.com

Social Media Deck

It’s all a Number Game…

Statistics…

73.9 Million Indians surfed the Web via a Home or Work Computer. (March 2012 to March 2013)

205 Million Indian Internet Users as on December, 2013.

An average user spends about 217 minutes on Facebook annually.

85 Million Internet users in Urban India.

25 Million Internet users in Rural India.

Almost half the Mobile Internet users are less than 25 years of age.

India has 110 Million active Internet users on Mobile.

India is the 2nd largest country on the social landscape!

Social media is a dialogue, which means you get real time feedback from your audience!

People visiting your page might not come back, fans like SM pages & keep getting updates!

By planning right, brands can tap SM for generating revenue!

How to go SOCIAL???

Understand SM Goals

Analyze current SM

assets

Analyze competitor

assets

Creating a strategy

tailored to the brand

Engaging the Target Audience

User Generated Content

Connect with your value proposition

Link with consumer’s

lifestyle

Organic Content

“An idea of platforms we Target”

SOCIAL MEDIA

PLATFORMS TO BE COVERED

“Maximum User- Base & the most popular Social Media Platform on the planet”

Why Facebook?

“80 per cent SMEs recommend Twitter for business”.

Why Twitter?

“Google’s own brainchild, helps you classify your audience in circles

letting you target the right people!”

Why Google+?

“Most popular video sharing platform. Over a billion

unique users visit YouTube each month”

Why YouTube?

“ The world’s largest professional network. Leverage

Industry connections.”

Why LinkedIn?

“ An innovative social platform that allows users to

interact with photos as pin boards, showcase your product.”

Why Pinterest?

“It offers a behind the scene look making, a chance to go Viral.”

Why Instagram?

Phase 1

• Create/update the online property

• Inorganic growth by way of Ads

Phase 2

• Growing the network / fan base organically

• Generating content for user engagement

Phase 3

• Contests, viral promotions and activities

• Creating applications

Execution Plan: How do we start?

Clientele

A Snapshot of our Work

Social Media Optimization…

MEDIA AS THE ROUTE TO CONNECT WITH THEIR CAMPAIGN TARGET GROUP

The Results:

• Built a thriving fan base of 100k fans on Facebook & 1k+ followers on Twitter in 45 days.

• Campaign specifics plugged on the basis of fan engagement & feedback.

• Created engaging Apps that went viral.

• Directly impacted campaign registrations through Social Media Engagement.

THE CHALLENGE: TO BUILD BRAND EQUITY, INCULCATE BRAND AMONG SOCIAL MEDIA USERS, TO BRING OUT MEANINGFUL CONVERSATIONSThe Results:

• Built a fan base of 2.4 lakh fans (Facebook), 2,800+ (Twitter), 400+ (Instagram), 92 (Pinterest).

• Promote the brand through appealing coffee clicks throughout all the respective social media platforms.

• Engaging artworks on festivals and commemorative days.

• Keep the target audience engaged with quiz and contests on Facebook and Twitter (Using apt hashtags)

• Launched Click-a-Coffee app throughout the various social media platforms to give the fans a chance to get their photographs published in Barista Lavazza’s Coffee Table Book every year.

• Launched Friendship Jam to make most of the friendship day through Facebook, Twitter & YouTube.

THE CHALLENGE: TAKE THE MALL TO TARGET AUDIENCE ON SOCIAL MEDIA

The Results:

• Built a thriving fan base of 350k fans on Facebook & 2.5k+ followers on Twitter.

• Select CityWalk clocked the highest Check-Ins on Facebook in 2012.

• Ranked in top 200 fastest growing Facebook Pages in 2013.

• Directly impacted more footfalls to the mall through Social Media Engagement.

THE CHALLENGE: TO HELP THE TG TO GET INFORMATION ABOUT WIDE REANGE OF YOUTH MOBILE HANDSETS ON SOCIAL MEDIAThe Results:

• Built a fan base of approx 2 lakh.

• Updating key specifications of mobile handsets in an engaging way.

• Creative artwork and cover photos for festivals and commemorative days.

• Promotion through details of Android applications.

• Promoted the brand through humorous quotes and cartoons related to Tech and mobile.

• Engaging the fans through mobile related facts and comparisons.

THE CHALLENGE: TOI SELECTED SOCIAL MEDIA AS THE ROUTE TO CONNECT WITH THEIR CAMPAIGN TARGET GROUP

The Results:

• Built a thriving fan base of 2.26L fans on Facebook & 1k+ followers on Twitter within the span of 2 months organically.

• Campaign specifics plugged on the basis of fan engagement & feedback.

• Created engaging Apps that went viral.

• Directly impacted campaign registrations through Social Media Engagement.

THE CHALLENGE: CREATE BRAND PRESENCE FOR MAXIMA WATCHES IN PRESENCE OF FASTRACK & SONATA

The Results:

• Build interaction using watch images.

• Co-relate time with the festivals & commemorative days for better traction.

• Contests around Christmas and New Year.

• Campaign specifics plugged on the basis of fan engagement & feedback.

• Engaging content and brand specific updates created brand equity in long run.

THE CHALLENGE: CREATE BUZZ AROUND THE CAMPAIGN THROUGH SOCIAL MEDIA

The Results:

• Built a thriving fan base of 65k fans on Facebook.

• Campaign specifics plugged on the basis of fan engagement & feedback.

• Using city images to build the hype for the issues affecting the residents’ daily life.

• Over 50 inbox messages, 200 wall posts within the first month

• Received 50+ comments and 20+ shares on the first update

THE CHALLENGE: OXFORD UNIVERSITY PRESS WANTS TO CONNECT WITH ITS READERS THROUGH ONLINE MEDIUMThe Results:

• Built a thriving fan base of 58k fans on Facebook.

• Campaign specifics plugged on the basis of fan engagement & feedback.

• Engaging content and brand specific updates created brand equity in long run.

• Celebrate festivals & commemorative days to build interaction.

• Cover Asia’s biggest World Book Fair held in New Delhi to highlight our participation.

• Hold contests on significant occasions.

THE CHALLENGE: MAKE BRAND’S PRESENCE ON DIGITAL TO LET IT’S TG KNOW ABOUT WIDE SPECTRUM OF IT SERVICES

The Results:

• Built a fan base of 1,500 + followers on LinkedIn.

• Promoted the brand through various case studies or Testimonials on Linkedin, Twitter and Google+.

• Maintained an Excel sheet on a regular basis having a track of its followers ‘s information.

• Engaging the followers with various campaign’s details.

• Regular updates regarding Service Push, comparison etc.

Facebook Ad Campaigns…

Pune Mirror

Mumbai Mirror

Gizmodo India

Lifehacker India

The Times of India - Entertainment

Whirlpool India

Whirlpool India

Mangal Prabhat Lodha

Creative Work…

Timeline Covers, Post Updates, Infographics…

COVER PHOTOS

COVER PHOTOS

COVER PHOTOS

COVER PHOTOS

Artworks & Doodles

Artworks & Doodles

Artworks & Doodles

Facebook Apps

Barista Lavazza

Carlsberg

LaysTick TockTick Toss Challenge

Magic TimesExcuse Idol

Pizza HutCracker Hunt

Pizza HutFeed Your Gang

Fly MobileGod Rush

The Times of IndiaI Lead India- Change- Maker Moments

The Times of IndiaI Lead India- Compassion Day Experience

The Times of IndiaI Lead India- RTI Day

The Times of IndiaI Lead India- Organ Donation Day

The Times of India- Navi MumbaiNavi Mumbai’s Got Talent

The Times of India

Free Their Childhood

Wynncom Mobiles

Sone Pe Sona Offer

Maruti SuzukiSwift Show

Stopper

THANK YOU!Please share your

inputs!

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