Slashdot Media Deck

Slashdot is the global

leader in professional

technology communities,

and reaches a worldwide

audience of over 42 million

IT professionals and

enthusiasts.

Audience Profile

Pure Technology. Pure Engagement.

37.9 Million Unique Visitors

146.5 Million Page Views

4.8 Million Downloads Each Day

Best of category Audience Delivery

JOB TITLE/FUNCTION

5.85 MM IT Professionals

2.09 MM Senior IT

4.59 MM IT Management

3.34 MM Executives

5.85 MM Business Decision Makers

13.37 MM DevelopersSource: GA Unique Visitors (March ‘12) ; SourceForge Site Survey Aug 11

COMPANY SIZE

1-99 employees: 49%

100-999 employees.: 22%

1,000+ employees: 29%Source: SourceForge Survey Aug 11

Source: Google Analytics, Q1 2013 Monthly AverageSite Stats Engine for Downloads (Avg Jan – May 2012)

Trusted for Open Source. IT professionals come to SourceForge to develop, download,

review, and publish open source software. SourceForge is the

largest, most trusted destination for Open Source Software

discovery and development on the web.

“Slashdot Media continues to deliver exceptional

results with each and every campaign we execute

with them. The partnership goes above and beyond

the "typical" media partnership.”

-Marketing Manager, Microsoft

SourceForge Overview


3.4 Million Unique Visitors28.5 Million Page Views

5,361 Comments Per Day

Source: Google Analytics, Q1 2013 Monthly AverageComment System Engine , Jan-May 2012 (daily average)

Social Media for B2B TechnologySlashdot pioneered user generated content with a highly

knowledgeable and tech savvy community. Slashdot is the leading social

media destination for technology professionals and IT decision makers.

Slashdot’s highly engaged community of IT influencers share and

socialize hundreds of pieces of content every day, including news,

analysis, peer questions, and professional insight.

A typical Slashdot story receives an

average of 240 commentswithin a day of being posted.

Source: Slashdot Comment System Engine (avg. for Jan-

May 2012)

STATISTICS

JOB TITLE/FUNCTION

924,000 IT Professionals

252,000 Senior IT

588,000 IT Management

336,000 Executives

504,000 Business Decision Makers

840,000 DevelopersSource: GA Unique Visitors ; Slashdot Survey Aug 11

COMPANY SIZE

1-99 employees: 46%

100-999 employees: 20%

1,000 – 9,999 employees: 17%

10,000+ employees 17%Source: Slashdot Survey Aug 11

Slashdot Overview


Source: Google Analytics – Jan 2013

Superior Global Reach

Slashdot Media = Pure Engagement


Slashdot and SourceForge

Slashdot Slashdot

SourceForge

Sources: 1) Slashdot Comment System engine and SourceForge Forum posts, Jan~May 2012 (daily average); 2) Slashdot Voting System, Jan~May (daily average) 3)

Internal SourceForge download stats system, Jan~May 2012 (daily average); 4) Slashdot RSS Subscribers according to Feedburner, Apr. 2012

True Active Community

Display Advertising

Sourceforge Immersion Pure Technology. Pure Engagement.

High performing ad on SourceForge Download "Thank You" page

Use your own 700x500 creative or have Slashdot Media custom

design your ad for no extra cost.

Supports Interstitial sizes (640x480)

Build your own Feed-in RSS Use Multiple Assets

Use Video

� Near-full page ad

� High Interaction rate

� Higher than Average CTR

� Approx. 1-2 minute ad during

download process

� Large reach opportunities

� Complimentary to user

download experience

� Can be sold on a CPC or CPM

basis*

Targeted Display Ads Pure Technology. Pure Engagement.

Slashdot Media delivers a valuable audience with minimal ads

per page, so your highly targeted display ads work smarter.

IMU 300x250

(expands left and down to 600x500)

Leaderboard 728x90

(expands* down 500 px)


Promote downloads to engaged users using this simple, high

performance offering� Logo branding (jpg/gif, 30k)

� Plenty of room for description

� Platform auto-detection

� Customizable CTA buttons

� Multiple button styles to choose from

� No Flash/Rich Media

� Submission Deadline: 2 business days

Dimensions/Character Specs

� 50x50 logo (GIF/JPG/PNG - 30k)

� Headline (35 char.), Description (135 char.)

Featured Download (CPC)

Rich Media Display UnitsRich Media Display Units Pure Technology. Pure Engagement.

Mobile

Immersion Rising Star Units

Immersion: Targeting Servers, Enterprise, Cloud, Infrastructure, Networking & Analytics

7.6 MM worldwide impressions per month

SourceForge: Targeting: Servers, Enterprise, Cloud, Infrastructure, Networking & Analytics


Slashdot: Targeting Servers, Enterprise, Cloud, Infrastructure, Technology, Networking &

Analytics


Creative Services Process Pure Technology. Pure Engagement.

Step 1

Pre Design Setup

� Slashdot Media will assign a

Campaign Manager (CM) to your

program

� Kick-off call to discuss objectives,

scope, direction, etc.

� CM gathers all assets from client

� CM clarifies build with client and

coordinates with Slashdot Media

teams

Step 2

Design Process

(3-5 Business Days)

� All creative files/direction must be in

before Design work begins

� Up to 2 rounds of Design allotted

� Ad Designer creates initial mock-up

� CM provides mock-up to client

� Second round of Design if needed

� CM coordinates with client and

Slashdot Media Design for design

approval

� CM clarifies click through URLs and 3rd

party tracking with client

Step 3

Build / QA / Approval / Trafficking

(3-5 Business Days)

� CM passes all assets to Ad Developer

� Developer builds out the ad

� CM passes live preview link to client

and coordinates for final approval

� CM notifies trafficking department

that the ad is ready to go live

PLEASE NOTE

The estimated timeline herein does not account for client response time nor incremental rounds of review

or approval. Some service requests may be fulfilled sooner than others and Slashdot Media will always

work to complete design and development as quickly as possible without compromising the quality.

Custom programs will have independent creative schedules.

Lead GenerationLead Generation

Pure Technology. Pure Engagement.Lead Generation

� Slashdot Media provides quality sales leads that stem from an engaged

global audience of IT, Developers and Business Decision-Makers.

� Slashdot Media has the ability to filter sales-leads by geography, company

size, job title and through the delivery of custom questions on all programs.

� Slashdot Media’s exclusive Immersion Ad Unit provides brand awareness

building capabilities and multiple touch points for interacting with your

various content assets.

� Slashdot Media’s reach, scale and audience composition translates into

quality lead generation that result in solid sales prospects and a positive

return on demand generation investments


Slashdot Media has the largest audience and the highest engagement metrics in IT

Media. This reality allows Slashdot Media to generate significant quantities of quality

leads that convert to sales-ready opportunities.

Slashdot Media Lead Gen programs are:

FlexibleAll programs based upon

budget and filters

Scalable Lead goals set monthly,

quarterly and beyond

The quality of your leads

High QualityThe quality of your leads

is as important as how

many!

CustomizableNewsletters, standard

and premier ad units

Slashdot Media’s engaged audience results in qualified, high-quality sales leads!

Lead Generation


Slashdot Media’s content syndication programs employ push and

pull engagement tactics to drive promotion and achieve maximum

ROI.

Push

� Traditional Database Engagement

� Leverages email database

� Customized email promotions

� Targets active database of

technology buyers specifically

opting-in to receive email

promotions

� Delivered once weekly

Pull

� Organic Lead Generation

� Leverages exclusive Immersion

ad unit with built-in lead form

� Targets appropriate contextual

content alignment

� High visibility on SourceForge

download pages

Lead Generation


User interacts with

Immersion unit while

waiting for download

to complete

User comes to

search

User comes to

SourceForge, browses

software or performs a

search

User reviews Project

Summary and begins

download

User Performs a web

search

User finds a specific

Project and begins

download

Organic Leads

Content Creation


A unique content offering that combines your best assets,

expertly curated by Slashdot Media’’’’s editors

Each ITMJ may include:

• Research reports

• Analysts' papers

• Solution overviews

• Product information & specs

• Whitepapers and Briefs

• Video

� Slashdot Media's editors curate your best

assets and develop an executive overview that

ties the top themes and trends from these

assets into one easy-to-understand narrative.

� An asset analysis is performed by Slashdot

Media’s Strategic Content Group based on a

list provided by the client, highlighting the

assets that will resonate best with our

audience.

� Each ITMJ gives benefits and market

perspective along with the information IT

Decision Makers need to know to make an

informed decision about the solution or

product in question.

IT Manager’s Journal

SlashGuide Pure Technology. Pure Engagement.

Link your brand with market information ITDM’’’’s need

� Comprehensive 10-page report covering the latest technology

trends researched by our editorial staff.

� Each includes a two-page Executive Overview, a brief history of

the technology, a breakdown of current market trends, details on

major vendors, a competitive analysis, and an overview of top

solutions.

� Each SlashGuide comes with guaranteed leads.

� SlashGuides are updated periodically to ensure that the resource

stays relevant.

� Sample SlashGuide topics

� Virtualization

� Server consolidation and security

� Data center management

� Application management

� Multi-layered security

� Data security and encryption

� User management and more!

The Pulse Pure Technology. Pure Engagement.

Instant insight from IT’’’’s most influential community

� The Pulse is a true community engagement

program.

� Slashdot Media helps its clients engage its

pervasive community around the initiatives

they care about most.

� The Pulse is a crowd-sourced snapshot of our

communities opinions on a given topic or

technology.

� Execution takes the form of guaranteed

responses to four questions.

� Those responses are analyzed and distilled by

our strategic content team into a succinct 2 – 3

page white paper, which is then promoted

back to the community.

The Pulse Pure Technology. Pure Engagement.

Client Owns the Whitepaper

Content based on crowdsourced information gathered from the community

� Ask Slashdot Media’s community what you want to

know.

� Work with Slashdot Media’s Strategic Content

Group to come up with the best Q&A’s to meet

your campaign objectives.

� 4 Questions – 500 responses per question

guaranteed.

� Get an insightful, engaging White Paper based on

the results. Video White Papers available at an

additional charge.

� Custom banner creation to drive guaranteed views

of the White Paper or leads based on your

preference.

Thank You!

Slashdot Media EMEA

41-44 Great Windmill Street,

London, W1D 7NB

Tel: +44 207 2923855

Fax: +44 207 2923898

Andy Modell

EMEA Account Director

+44 (0)7917 220335

[email protected]

Visit SlashdotMedia.com for more information.

Documents

Slashdot Media Deck