Monkey See Monkey Do: Using video to support your documentation

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  1. 1. @allieproff #LavaCon Monkey See, Monkey Do Using Video to Support Your Documentation Allie Proff
  2. 2. Enduring Understanding Go for it! Even if youre intimidated, video is worth doing and you can do it. (p.s. The first video is the most difficult.) Actionable Knowledge Statistics why Setup Best Practices
  3. 3. Metrics Metrics Tools Recommendations Discussion
  4. 4. Filename Average person watches 32.2videos per month You have 3seconds to grab users attention Video is Growing by Leaps and Bounds 90%shoppers use video to make a decision 100,000,000 users watch video every day 45.4%internet users watch video 75%executives watch business-related video at least once a week 1 minute of video = 1.8 millionwords Our brains process images 60,000 times faster than text
  5. 5. Filename Device Share of Video Starts Adobe U.S. Digital Video Benchmark Q1 2013 vs. Q1 2014
  6. 6. Filename Digital Content vs Analog Relationship Quote copyright unavailable for slide share. Read notes for the reason behind this slide, and see the further reading for the link to the BombBomb blog post that started me on this path. Joshua Meyrowitz No Sense of Place: The Impact of Electronic Media on Social Behavior
  7. 7. Tools Metrics Tools Recommendations Discussion
  8. 8. Filename Tools - Hardware
  9. 9. Filename Tools - Software Camtasia Snag-It Captivate Movie Maker iMovie FinalCut Pro Premier Avid Media Composer
  10. 10. Recommendations Metrics Tools Recommendations Discussion
  11. 11. Filename Have a Purpose
  12. 12. Filename Write a Script or Storyboard
  13. 13. Filename Legal Stuff
  14. 14. Filename Details Matter
  15. 15. Filename Keep it Short Analysis by Philip Guo for edX
  16. 16. Filename Immediately Engage
  17. 17. Filename Shooting the Video
  18. 18. Filename Editing the Video View Screen Tray Tools Tracks
  19. 19. Filename Video File Extensions Explained Codecs DivX/XviD MPEG X264 Containers AVI FLV/SWF MKV MP4
  20. 20. Filename Publishing the Video + Great features, linking capabilities, popular. - User may have to click through the ad, cant control video recommendations at end (unless embedding) + No ads, ability to brand your player, cleaner interface, higher resolution, more video format options. - Paid subscription, less native traffic, nothing viral (yet?) + More comments and interaction, Like Page button, tag people, Pages gallery, granular advertising - Not as easy to share outside of FB, split analytics + Easy to use, forces you to be concise. - May not be the best medium for help, might not be right for your brand or your audience. Facebook
  21. 21. Discussion Metrics Tools Recommendations Discussion
  22. 22. Filename Video Styles and Types Demonstrations Training Testimonials Leadership Teasers Storytelling Live Action Screencasts Motion Graphics Slideshows Live Streaming
  23. 23. Filename Enduring Understanding Go for it! Even if youre intimidated, video is worth doing and you can do it. (p.s. The first video is the most difficult.) Actionable Knowledge Statistics why Setup Best Practices lavacon.org/mobile
  24. 24. Filename Resources technicallyeclectic.wordpress.com @allieproff Video companies Vidyard Personal recommendation VideoBrewery Simple Story Video BombBomb Video Explainers Matt Sullivan Audience suggestions
  25. 25. Filename About Allie Allie has been communicating technical knowledge for over fifteen years, whether it be in the U.S. Navy, as a high school math teacher, or a writer/editor at The Boeing Company. She helps engineers and analysts write and produce their process instructions and user help in a variety of formats, including video demonstration. allieproff@gmail.com, @allieproff, TechnicallyEclectic.wordpress.com, Linked In