Mobile First

Anissa Kharbachi

Clémentine Dubas

Our audience + what we want them to do

Our mobile website istargeting :

The hotel Le Bristol customers

The travelers whoseek a palace in Paris

Those who are looking for a good restaurant in Paris

We want them to :

Download the appand use it

Get all the information that theyshall find on internet

Be a reference in all the hotel mobile

app

The elements that will be essential for the mobile experience

Focus on the Mobile User Experience

Have a Mobile-Friendly Site which is adapted to mobile utilisation

Speed Up Slow Loading Mobile Pages

Incorporate Clean Design With a Focus on Usability

Understand Mobile-User Intent (features, practicity,…)

Take Conversational & Voice Search Into Account

How is our new mobile different -better than the original

Why did you choose the specific elements to include - exclude

• We excluded all the presentation text whichwas not that necessary (and which took all the screen space and might have lead to a slow download), as well as the pictures.

• We included convenient datas, such as thosementionned above.

• We add an access plan and an access to social network.

Do we have successfully created an excellent mobile experience?

• We did :

• We succeed to gather all the usefull/convenientinformation

• We succeed to reduce the download time (by reducing pictures)

• We succeed to make thisapp very attractive, pleasant and handy

• Nevertheless :

• We could have make it nicerby keeping some pictures(even if it slows the loading)

• We could have highlight all the services offered by the hotel

Alina’s evaluation

• Alina has made a greater mobile site than the original, both because she has made the main information more accessible to users and because she has made a more pleasant site.

• Sha has highlighted the promotional offersand made a smart presentation of all the department, in order to dicover the hotel in (made it more visual than the original website)