Mobile First
Anissa Kharbachi
Clémentine Dubas
Our audience + what we want them to do
Our mobile website istargeting :
The hotel Le Bristol customers
The travelers whoseek a palace in Paris
Those who are looking for a good restaurant in Paris
We want them to :
Download the appand use it
Get all the information that theyshall find on internet
Be a reference in all the hotel mobile
app
The elements that will be essential for the mobile experience
Focus on the Mobile User Experience
Have a Mobile-Friendly Site which is adapted to mobile utilisation
Speed Up Slow Loading Mobile Pages
Incorporate Clean Design With a Focus on Usability
Understand Mobile-User Intent (features, practicity,…)
Take Conversational & Voice Search Into Account
How is our new mobile different -better than the original
Why did you choose the specific elements to include - exclude
• We excluded all the presentation text whichwas not that necessary (and which took all the screen space and might have lead to a slow download), as well as the pictures.
• We included convenient datas, such as thosementionned above.
• We add an access plan and an access to social network.
Do we have successfully created an excellent mobile experience?
• We did :
• We succeed to gather all the usefull/convenientinformation
• We succeed to reduce the download time (by reducing pictures)
• We succeed to make thisapp very attractive, pleasant and handy
• Nevertheless :
• We could have make it nicerby keeping some pictures(even if it slows the loading)
• We could have highlight all the services offered by the hotel
Alina’s evaluation
• Alina has made a greater mobile site than the original, both because she has made the main information more accessible to users and because she has made a more pleasant site.
• Sha has highlighted the promotional offersand made a smart presentation of all the department, in order to dicover the hotel in (made it more visual than the original website)
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