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MAKING THE MOST OF
NEW SOCIAL MEDIA FEATURES
HELLO, MY NAME IS..
As a professional
Marketing Manager @ tech start-up
At a small company this means: webmaster, blogger,
community manager, seo-expert, sea-expert, social media advertiser, event organiser, …
As a person
My mantra: Eat Well Travel Often
On social media
#eatwelltraveloften
Petra Heytens
Also known as @petrapepper
BACK TO BASICS
WHAT IS SOCIAL MEDIA?
“The good thing about social media is it gives everyone a voice.
The bad thing is… it gives everyone a voice”
IT IS
Transparent
Humane
Credible
Two-way communication
WHAT IS SOCIAL MEDIA?
IT IS NOT
9 to 5
A second website
Having control
A quick fix
Free (if you want to do it right)
REACHING POTENTIAL CLIENTS ON SOCIAL
No, but for some pages it is slowly dying.
On average organic reach on Facebook is now 2 to 3%
Meaning: only 2 or 3 of you followers get your update
in their newsfeed!
And after just like Facebook, Instagram and Twitter are now
using algorithms to decide what followers see first on their screen.
IS ORGANIC REACH DEAD?
BUT THERE’S HOPE
There are ways to increase organic reach on Facebook,
like uploading short video’s and
asking followers to subscribe
to your notifications.
But the number one rule is:
POSTS NEED TO BE RELEVANT & ENGAGING
Organic reach rises tremendously when followers
COMMENT, LIKE AND SHARE your posts.
CONTENT IS KING
ASK YOURSELF
Would people share this with their friends?
Would my audience want to see this in their newsfeed?
PROMOTION IS QUEEN
GREAT CONTENT
needs to be promoted (through sponsored posts)
NEW FEATURES ARE YOUR NEW BEST FRIEND
LIKE A VIRGIN
TOUCHED FOR THE VERY FIRST TIME
Just because they are shiny and new
they are very much engaging.
Video carrousel
Photo carrousel
(Link)
GIF
Stickers
Stories
SOCIAL MEDIA TODAYDON’T TELL BUT SHOW
THANK YOU
