M-Brain Company Presentation 2015

Informed Leadership M-Brain Overview

Scott Hall

Senior Manager, MI Solutions

[email protected]

773-867-8352 o

630-917-8265 c

M-Brain ©2015. All rights reserved.

6/18/2015 Copyright © M-Brain 2015 1

Our Mission


M-Brain is a global information, technology and consulting

services company with offices in twelve countries. Our

services are based on a unique combination of our own

proprietary big data technology and human intelligence

We help our clients navigate the turbulent and ever

expanding business environment. We offer them crucial

external business information and advise in its efficient

management and utilization.

We turn information into actionable insights

for daily decision making and strategic planning.

We call it #InformedLeadership.


Managing with information has become critical in strategic planning

and creating value for a company. At M-Brain we provide a full suite

of intelligence services:

Our Solutions

1. M-Monitoring - Services that help international companies

stay aware of developments in their competitive and media

environment

2. M-Intelligence - CI Software and continuous awareness

that help companies understand what market developments

mean for them

3. M-Advisory - Strategic Research & Analysis to help

companies decide on their optimal business and intelligence

strategies for success

M-Brain is also the leading advisor for companies setting up and

developing World-Class Market Intelligence programs

M-Brain is a leading global provider of

world-class external business and market

intelligence


About M-Brain • Founded 1998

• 450 professionals

• Headquarters in

Finland

• Global Offices in

Brazil, Canada,

China, France,

Germany, Malaysia,

Russia, Singapore,

Sweden, UK and

USA

• Local knowledge in over 100

markets through local experts

• Over 1,500+ customers worldwide

Five Main Challenges that Organizations

face in today’s business environment


1. Data overload

2. Closed-loop

3. Stuck-in-the-past

4. Data-in-silos

5. Too much information, not enough knowledge

How can M-Brain help you

with these challenges?


6/18/2015 7

We offer relevant, timely external intelligence that helps make the right

decisions, efficiently. We call it Informed Leadership.

We help you to…

…stay aware of all

developments in your

business environment

…understand what

these developments

mean for you

…decide on your

optimal strategy for

success

Copyright © M-Brain 2015

STAY AWARE OF DEVELOPMENTS

IN YOUR BUSINESS ENVIRONMENT



• 100,000 news outlets in 71 languages in 236

regions plus 3 million social media platforms

• We are adding close to ~5,000 sources a month

• Our people convert this data into relevant news

reports based on the need of our customer

Our clients mainly use this service for monitoring:

• Competitors

• Customers

• Market developments/disruptions

• Legal & regulatory issues

• Trends

As a service

Various options to deliver the results:

• E-mails and newsletters

• Web service

• RSS feed


• If you need access to social media information and want to do the work yourself, use our online monitoring & audience engagement tool.

Module-based solution:

1. Basic monitoring and alerts of your

topics

2. Analysis by various graphical

presentation such as influence charts,

sentiment comparisons, etc.

3. Event recognition and dissecting

information

4. Engaging with your audience

As a total digital media solution

• Our sources cover 3 million social

media platforms, 100,000 news

outlets in 71 languages in 236

regions

http://new.m-adaptive.com/

MAKE SENSE OF MARKET DEVELOPMENTS

and WHAT THEY MEAN TO YOU


Intelligence Plaza® - the world leading Market

Intelligence enterprise software When you have internal capability to build understanding and awareness, but lack tools

to make this accessible and deliver it to the relevant decision makers and your whole

organization, M-Brain’s stand alone intelligence software: the Intelligence Plaza is the

right solution for you.


http://www.intelligenceplaza.com/

M-Brain’s Intelligence Desk brings a full set of

Intelligence capabilities


Hand-picked

sources

Dedicated

analyst team Platform

Alerts and

mobile access

• No noise. The M-Brain analyst team ensures that only relevant information is pushed out to end users

• Users will not have to manually search the web for data – time savings

• Users around the globe can add internal insights and engage in valuable discussion

• Sharing the insight within their organization with the Intelligence Plaza tool

• Daily news summary email, newsletters, Analytical executive reports , On-demand briefings and Regular market data & report updates

• Dashboards

When you lack internal capability and lack the tools to build understanding and

awareness, but need to deliver it to the relevant decision makers and your whole

organization, M-Brain’s Intelligence Desk with analyst team is the right solution for you.

DECISION SUPPORT and

BEST PRACTICES FOR

OPTIMAL SUCCESS



When you want to compete more effectively and identify and grow into new

opportunities, our services provide clear market insights and strategy recommendations.

Strategic Analysis & Advisory

• Gain clarity on your competitive position, strategic initiatives and new markets.

• Receive clear strategic advice based on well-defined and validated intelligence.

• Extend your resources and challenge preconceived ideas.

Our typical ad-hoc projects range from creating market understanding to identifying

new opportunities.


Strategic Analysis & Advisory

• Competitive landscape

analysis

• Customer intelligence

• Market attractiveness

analysis

• Competitor deep dive

• Market sizing &

forecasting

• Scenario analysis

• M&A screening &

evaluation

• New market entry

strategy

• Strategic partner

identification

UNDERSTAND YOUR

MARKETS

COMPETE MORE

EFFECTIVELY

GROW INTO NEW

OPPORTUNITIES

When you want to enhance your social media and market intelligence activities

to World-Class standards, M-Brain’s suite of Best Practices help you move forward.

Proven methodologies, Conferences, unique benchmarking databases, and

internationally recognized Development Frameworks.

Benchmarking Assessment

Training

Consulting

Conferences

Open Courses

Intelligence Best

Practices Online

Set Up Workshop

Planning Project

Set up support

Benchmarking Circle

Intelligence Best Practices


INTELLIGENCE SET UP CONSULTING

INTELLIGENCE DEVELOPMENT

EXCHANGE OF INTELLIGENCE

BEST PRACTICES

http://www.giaconference.org/

M-Brain’s World-Class MI Development Framework helps organizations to plan and track MI development efforts

– page 18 Copyright © M-Brain 2015

6/18/2015 19

Description Novice

“Firefighter” Basic

“Monitor” Intermediate “Analyze”

Advanced “React”

World Class “Engage”

Understanding The SM Landscape And General

Trends

No clear understanding what social media is

Limited knowledge Is aware of the social media landscape at large

Understands the Social Media world very well

Broad, deep and future oriented scope with more tailor-made needs

Social Media Activity & Deliverables: Active

Participation

Does not have any activities in place

Ad hoc activities mostly Regular activities and own channels

Advanced activities and many channels in use

Engaging activities and strategy in place

Social Media Listening & Monitoring: Passive

Participation

Occasional searches Free Social Media tool in place to research

Proper professional tool in place

Systematic approach to Social Media listening

Pro user of different social media listening tools for different channels

Social Media Strategy No strategy or white paper in place

Some thoughts about the need for a Social Media strategy

Dedicated resources for Social Media activities

Social Media strategy in place

Iterative Social Media strategy

Social Media Culture & Organization

No objective, resources or budget

Ad hoc resources and budget

Resources and Budgets in place, missing a solid social media guideline

Culture well defined and budget and resources in place

The right resources and budgets for different social media channels defined and solid social media guidelines. Needs benchmarking in industry use and trends in different channels and in what channels to focus?

Social Media Analysis No clear goal in mind Some understanding of what to analyze and ad hoc analysis reports

Regular analysis reports Utilization of KPI is at a more advanced level

Knowledge of how the findings relate to business objectives

Copyright © M-Brain 2015

M-Brain’s Social Media Development Framework helps organizations to plan and track social media development efforts

Our experience

spans across industries

http://solutions.3msuomi.fi/wps/portal/3M/fi_FI/EU2/Country/