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Agency Credentials
PRDigitalNew Media
Market Group is:
PR, digital, new media
Marketing 360˚
Trade marketing
Medical marketing
Creative digital
Call centre
Government relations
Dmitry Khalansky
СEO
Evgenia Chervonuk
Client Service Director
Daria Afanasyeva
Head of Internet PR
AlexeyPodgoretskiy
Digital Creative & Strategy Director
NikolaySkirda
Creative Director
Alexey Melnikov
New Business Director
Our Team
Clients
Our competencies
Strategic PR
Commercial PR
Corporate PR
Anti-crisis PR
Internet PR
SMM
Creative digital
New media
ReebokPress-OfficeClient: Reebok
from April’13 till present
Moscow
We understood each other from the first morning run
Reebok Press-Office
Reebok Fitness StadiumReebok Fitness WeekendsReebok Fitness ParkReebok Fitness Garage
The central activity
Tag Heuer Press-Office
Client: Rush PLC
from January’10 till April’12
Moscow and regions
Handmade. Swiss precision. By the way, we are talking about PR.
Press launch Tag Heuer Racer
Press launch Tag Heuer Meridiist
Press launch Tag Heuer Link
Participation in Baselworld 2011 (the World Watch and Jewellery Show)
Tag Heuer Press Office
Special projects
Results
480 29.4 8.5млн
Tag Heuer Press Office
Publications PR Value ROI
The Gold StandardPress OfficeClient Unilever
from March’13 till September’13
Moscow and regions
Ice cream’s advertise should be fast otherwise it melts.
Ice cream festival in cities over one million
PR stories on regional TV channels
Anticrisis PR
The Gold Standard
Press Office
The central activity
Results
The Gold Standard
Press Office
258Publications
6.1млн
PR Value
1.4ROI
23TV reports
MaxPR launchClient: Unilever
from April till July’13
Moscow and regions
What connection between the lion, a hero of the animated seriesAnd is the fruit ice MAX Twister? Direct.Recently, children just adore them :)
Closed premiere of the animated series “Max. The Adventure Begins”
A gift to the Moscow zoo – real lion
The Lion Day at the Zoo
Max PR launch
The central activity
Results
300 11
№1
8.5
2.1млн
Max PR launch
Publications TV reports
Top sales position
PR Value
ROI
Johnnie WalkerDiageo World Class 2012. Press TourClient: Diageo
from July till September’12
Rio de Janeiro
Everyone should have a friend among bartenders. Among the best bartenders in the world. The one, for meeting with whom, you would come to RIO with no hesitations!
Johnnie Walker
Diageo World Class 2012. Press Tour
Results
9 2 10.6млн
Publications TV reports PR Value
Johnnie WalkerMoscow City Racing. Press ConferenceClient: Diageo
from July till September’12
Moscow
- Johnny, are you sure, that Lewis Hamilton will find time for us? Guys are waiting for him, they have a lot of questions.
- Do not worry, it holds good the contract is valid. But you will have just an hour.- No problem, Johnny. Everything will be at the upper-class level.
Extremely limited timing:
1 press conference, 5 exclusive interviews and 2 movies for 60 min.
Johnnie Walker
Moscow City Racing. Press Conference
Special points of event:
Results
Lewis Hamilton
Exclusive guest
18 2 5.5 13.7млн
Publications TV reports PR Value ROI
Johnnie Walker
Moscow City Racing. Press Conference
Johnnie WalkerF1 Monaco Grand prix 2012. Press TourClient: Diageo
from July till September’12
Moscow
Lewis Hamilton and Mika Hakkinen, the famous riders of McLaren team, are convinced that alcohol and driving are incompatible. But who said that after Formula 1 finish could not have some fun. Especially if it is an exclusive party devoted the Grand Prix in Monaco.
Hugo Boss Private Party accompanied by a F1 stars
Viewing the Formula 1 races from Jenson Button’s yacht
VIP party in the best night club of Monaco with the top world stars of cinema and sports
Johnnie Walker
F1 Monaco Grand prix 2012. Press Tour
The brightest moments
Results 14Publications
9.7млн
PR Value
Baileys & Stephen WebsterPress Office Client: Diageo
From October till March’13
Moscow
World famous jewelry designer Stephen Webster created a unique product for Baileys - Baileys by Stephen Webster Limited Edition Design. Elite alcohol never had such a glamour promotional campaign.
Baileys & Stephen Webster
Press Office
Results
111Publications
19.6млн
PR Value
13.7ROI
Client: Yves Rocher
Yves Rocher Elixir 7.9PR event
August ‘ 12
Moscow Apothecary Garden
Living water, the Holy Grail, the Sorcerer’s Stone and ... ELIXIR 7.9 from Yves Rocher. They are met together in the apothecary gardens to discuss about the eternal youth.
Yves Rocher Elixir 7.9
PR event
Development of concept activities
Platform selection
Organization
Tasks
Toni&GuyPR eventClient: Unilever
October’13
Moscow, Red October
To collect the top fashion stylists, designers, editors, bloggers at the trendy place to discuss about trends, have some fun and admire Tony&Guy? It’s easy!
Trend Talk event format
London 60s aesthetics
Alise Ruban Julya Ruban Julia KalmanovitchLesia ParamonovaKonstantin Gaiday
Toni&Guy PR event
Guests
Features
Results
80 4.2 2.1млн
Посмотреть:Toni&Guy PR event
Publications PR Value ROI
The Electronic Government360 ServiceClient: Moscow Dept of Information Technologies
From January’13 till present
Moscow
A story about how Moscow became electronic
The Electronic Government 360 Service
Outdoor Advertising
TV / Radio
Press Events
Trainings
Promo Activities
Direct Marketing
Interactive screens
Computer Games
Contextual advertising
SMM
And much more
Communication Channels
The Electronic Government 360 Service
Results
30.1 by122.2млн
timesмлн
A unique educational programme for civil
servants started
Registrations at PGU.MOS.RU
Visits at PGU.MOS.RU
Monthly traffic ranking DATA.MOS.RU increased Epic Win
Night WatchEvent for Bloggers
Nooooo! You could not drive. We did not talk about this! A pressure – ok – regulate!
Client: Moscow Dept of Information Technologies
April’12
Moscow
It turns out that some bloggers had a dream ride on ... sprinkling machines. We decided use this for national purposes.
Night Watch
Event for Bloggers
Results
1.5млн
cooperation with rosyama.ru
Media Impression Epic Win
9.3ROI
Electronic MoscowInteractive ExpositionClient: Moscow Dept of Information Technologies
From September’13 till January’14
Moscow, Sokolniki Park Exhibition of information technologies and modern urban services
The first joint project of three Departments of the Government of Moscow
Unparalleled experience of cooperation between the state and business
Unique and constantly updated interactive exposition
A highly topical programme have been aimed at learning Moscowites and their involvement in the city management.
Electronic Moscow
Interactive ExpositionWhat the Electronic Moscow is:
Results
Electronic Moscow
Interactive Exposition
312
7883120
5Publications
Master classesVisitorsDuration
DAYSthousands
TV reports
Melnikov AlexeyNew Business Director [email protected] +7 (968) 739-12-94
Floor 3, TC Gagarinsky,
Vavilova 3, Moscow
+7 (495) 660-62-47
www.themarketgroup.ru
PRDigitalNew Media
