Low Cost and Effective Advertising Tips

By: Cyrus Lafarre

1. Radio, newspapers and magazine specialists will frequently give free help in developing an advertising strategy. Look for out for things like demographic information and other money-saving ways to produce your ads.

2. Study your customers and their trends. Find out who your very best customers are and aim your ads to talk directly to people like them. Study their behaviors and corporate your findings in your campaign strategies.

3. Share advertising costs with vendors and manufacturers that sell to you. You can share your ad costs by exposing their businesses and products to a wider client base.

4. Remember that the message is more important than the messenger. Focus on producing ads that sell products, bit ads that win awards. Your main goal is to drive business and this is important to keep in mind during the production phase.

5. If its in your budget try sponsoring a community event such as a company run, golf tournament, or something else that can be publicized in the community. These positive exposures in the community could possible bring in new customers.

6. Differentiate yourself from your competition, and make sure to highlight your advantages. Many clever ads fail to be specific in selling a product and leave their potential customers with a lot of questions.