July trends

JulyEid Mubarak

We have compiled some conversation ideas for July, so you don’t have to!

Discover. Distribute. Delight

The valleys are lush green, the waterholes are full and the waterfalls are mighty; it’s that time of the year when nature’s bounty is at its full glory.

There are some great sporting events, festivals and important days lined up this month.

Your users are searching for diverse bits of information around this time and you have the enviable opportunity of stepping in and providing them with exactly what they want to know.

Here are some conversation starters for you.


Wimbledon

Wimbledon is one of the most prestigious titles in the world of tennis and there is always a lot of curiosity around itSearches around players, past matches, schedule, broadcast surge as expected creating a lot of buzz on the social media around the event.But there are also searches around fashion and lifestyle which go up during Wimbledon. Suddenly, articles around Kate Middleton Wimbledon dress start getting shared over social mediaSo jump right in and have some great conversations with your audience.


Pro Kabaddi League

The success of kabaddi as a televised sport surprised everyone, including the promoters and broadcasters in 2014, the maiden offering of the event. Pro Kabaddi League went on to become one of the most viewed tournaments after cricket events. The tournament got a cumulative reach of 435 million viewers, second only to the cricketing tournaments like the Indian Premier League 2014 (560 million)

This season kicks off this year in July and there is already a good buzz around it with a lot of celebrities supporting the event. It is a great sort to associate the brand with as the clutter is definitely far lesser than cricket and can make for great conversation peg


Wash away monsoon worries

Monsoon brings its own share of hair and skin worries with searches around these keywords going up.Typically, users are looking for keeping hair frizz free, managing hair in monsoons, controlling ace breakout, functional fashion and others. Interest around waterproof makeup also go up during this time compared to rest of the year.So go ahead and be the expert that you are and share some great pieces of information with your audiences.


Eid-ul-Fitr

Eid is a time of great celebration in India. The day marks the end of the month of fasting.

Delicious food and drinks are an indispensable part of the festivity. People decorate their houses and prepare luscious traditional sweets and cuisines to celebrate the festival.

One can have a good conversation around traditional recipes, festivities, shopping, traditions etc


Where to travel this monsoon?

Traveling during monsoons is far more popular than you’d imagine, especially among the millennials

While Kerala is one of the most sought after monsoon destination, users also search for nearby places they can visit during monsoons.

Searches around weekend destinations or weekend trips start increasing in early July and continue to increase through the month. Some of these are also early planners for 15th Aug long weekend.

Trips to nearby places such as Matheran, Malshej Ghat, Bhandardhara are also on the upswing


Calendar Events

There are some great events lined up in July which will help you strike the right conversations with your audiences

Kargil Vijay Diwas, celebrated each year on July 26th is a reminder of a hard-earned victory in Kargil. It is a day to commemorate those who are not with us as they gave up their life and youth for our future and the future of this country.

The month also sees the celebration of Guru Purnima on July 31st when teachers are honored by the students.

July 29th is the World Tiger Day for all the adventure lovers.

Ashes tournament also starts this month where we get to see some stiff competition and great cricketing action.

So choose you pick and engage unfoolishly.

Thanks!

Social Media

July trends