1. 1. The Basics Born John Clayton Mayer Date October 16, 1977Location Born in Bridgeport, Connecticut and raised in Fairfield Education Berklee College of Music Occupation Recording artist, producer, environmentalist Wikipedia.com
2. 2. The Musical Side Genres Pop, blues, acoustic, blue-eyed soul, rock, country, folk Instruments Vocals, guitar, omnichord, piano, vibraphone, harmonica, percussionYears Active 1998 present Labels Arista Records, Aware Records, Columbia Records First Commercial Single Release No Such Thing (February 18, 2002) Wikipedia.com
3. 3. DiscographyRoom for Squares (2001) Heavier Things (2003) Continuum (2006) Battle Studies (2009) Born and Raised (2012) Paradise Valley (2013) Wikipedia.com
4. 4. Major Label and Commercial Success Peak: 2000-2004 Album: Room for Squares (2001) Initially an internet-album Aware records made a deal with Columbia records and a re-release was generated in 2003 Main hits: Your Body is a Wonderland, Why Georgia, No Such Thing Awards: Grammy for Best Male Vocal Performance for Your Body is a Wonderland (2003)Album: Heavier Things (2003) Peaked at number one on US Billboard 200 chart Main hit: Daughters Awards: Grammy for Song of the Year and Best Male Pop Vocal Performance for Daughters (2005) Wikipedia.com
5. 5. A Change of Heart 2005 Closed up shop on acoustic music and collaborated with big blues and jazz artists Eric Clapton, B.B King, Buddy Guy Wikipedia.com
6. 6. Recent Successes Continuum (2006) Sound: Pop music sound and feel, with touch of jazz and bluesMain hits: Gravity, Waiting on the World to Change, SayAwards: Nominated for five Grammy awards, won Best Pop Song with Vocal for Waiting on the World to Change, Best Male Pop Vocal Performance for Say, Best Male Rock Performance for Gravity, and Best Pop album for Continuum, featured in Times Top 100 Most Influential People of 2007Inducted into Songwriters Hall of Fame (2006) and honored with Hal David Starlight AwardWikipedia.com
7. 7. Recent Successes Battle Studies and Born and Raised (2009-2012) Main hits: Who Says, Heartbreak Warfare, Half of my Heart (feat. Taylor Swift), Shadow DaysParadise Valley (2013) Sixth studio albumMain hits: Paper Doll, Who You Love (feat. Katy Perry)Wikipedia.com
8. 8. Online and Social Media Presence Website: johnmayer.com Twitter: @johnmayer Facebook: facebook.com/johnmayer Tumblr: johnmayer.tumblr.com iTunes: itunes.apple.com/artist/john-mayer/id472054 YouTube: youtube.com/user/mayermusic Instagram: @johnmayer MySpace: myspace.com/johnmayer Last.fm: last.fm/music/John+Mayer SoundCloud:soundcloud.com/johnmayer 8tracks: 8tracks.com/explore/john_mayer
9. 9. Online Communities around JCM Fan Sites and Forums: Created and maintained by official representatives and/or fans Some require subscription with monthly/yearly fee Keep fans up-to-date with current information, promotions, important dates, new releasesFacebook Pages: Created and maintained by official representatives and/or fans Free of charge, require a like Keep fans up-to-date with current information, promotions, important dates, new releasesTwitter Fan Pages: Created and maintained by official representatives and/or fans Free of charge, require a follow Keep fans up-to-date with current information, promotions, important dates, new releasesTabloid/Gossip Sites: Created and maintained by people in media industry Some require subscription with monthly/yearly fee Keep fans up-to-date with current information, promotions, important dates, new releases May provide skewed data
10. 10. Finding an Audience Multiple platforms allows for accessibility among all audiences Multiple platforms allows for accessibility among various forums Smartphones, internet, tablets etc.
11. 11. Posted Content Promotion of new material Development of online united communities Discussion of new projects Fan engagement
12. 12. Fan Engagement Direct tweets Likes and Retweets Replies to posts Fan discussion sessions Reciprocation Tweet for track, Tweet for Follow
13. 13. The Social Push Asking fans to live tweet at concert Requests, reviews etc. Requesting fans to donate to outside charity at concert venue
14. 14. Consistency Tweets: few times per day Recently joined again (left twitter from 2010-2012) Facebook Page: few times per week Instagram: few times per week More often on tour
15. 15. The Future "I want to make the commitment now, that there's going to be a lot of music going around," John Mayer