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Campus Circle's online and print marketing campaign for the release of John Mayer's CD, Battle Studies.
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5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
John Mayer ProjectOnline and Print Campaign
DMA: Los Angeles Music Sales Manager: Jon Bookatz
Overview of Campaign
• Campus Circle promoted therelease of John Mayer’s newCD, Battle Studies byintegrating print advertisingwith online marketing andstreet marketing components.
• The following report is a recapof the campaign we did forColumbia Records.
Website Banner Advertising
Newsletter Banner Ads• Banner ads for John
Mayer appeared in ourweekly email newsletterfor 2 weeks.
• Stats on the emails
• 11/26 Email• Sent: 24,631• Opens: 2,304
• 11/19 Email• Sent: 24,916• Opens: 2,725
Social Media Outreach
• Campus Circle disseminated the cover story we did on John Mayer through our SocialMedia entities including Twitter, Facebook and Myspace.
Sweepstakes Page
Total entries: 1,006• Opt-ins: 88• Page views: 2,091
Sweepstakes Stats Page Entrants for the John
Mayer sweepstakes fitthe following profile:
• 26% - 18 to 34• 58% - female• 65% - Caucasian• 33% - Students• 26% - Working
Online Editorial• An interview with John Mayer
appears on the website.• To date, the interview has
been viewed over 800 times.
Cover of Campus Circle• Print Campaign
• John Mayer was featured on thecover of Campus Circlenewspaper.
• Campus Circle is distributed toover 800 retail outlets and 40schools in the greater Los Angelesarea.
• Readership: 90,000• Weekly Circulation: 30,000
Newspaper Interview• Print Campaign
• The John Mayer interview thatappears on our website wasreprinted in our newspaper.
• The newspaper layout is set-up ina way that mirrors our websitelayout to an extent.
Print Ad for John Mayer• Print Campaign
• The print ad for John Mayer’snew CD appeared in ourpublication for two weeks.
Street MarketingCampus Circle hand to hand distributed John Mayer issues at our events.
Street Marketing