John Blue - Social Media 101, 2016 University of Scouting, Indianapolis, IN, USA

University of ScoutingSocial Media

101

1Wednesday, January 20, 16

Good morning,Welcome to the University of Scouting’s Social Media 101 class

Truffle Media

Ned Arthur, Director of Sales and Content Development

John Blue, Chief of Community Creation


Hi, My name is John Blue and I work at Truffle Media Networks, an agriculture media company focused on agriculture animal health issues. I am also a parent of two scouts, one in Troop 56 and the other in Pack 830.

Write down as many things as you can: What are the things you take for granted about media today.


Short activity, about 30 seconds

Share what you have as smartphones: Android, iPhone, Windows, ...


Ask about this; pause

Now, on one card, write down two questions you would like answered today.


And on another card, write down your most used apps on your smartphone.


1793 The Pennsylvania Evening Post becomes America's first daily newspaper.1851 Selling for a penny a copy, the New York Times debuts.1885 William Dempster Hoard wrote his issue of a "journal devoted to dairy farming.1962 Agri-Marketing magazine started1984 United States newspaper circulation peaks at 63 million people

191 Years7Wednesday, January 20, 16

Before we start, I want to share a perspective: It took 191 years to get from first Americanpaper to a newspaper with a peak circulation of 63 million people.

1995 The American Reporter first daily newspaper on Internet2004 Podcasting started2004 Facebook launched2005 YouTube launched2006 Twitter launched2010 Facebook passed 63 million US people

15 Years8Wednesday, January 20, 16

In contrast to newspaper, It took 15 years to go from the first internet newspaper to get to a single digital service having 63 million users. The speed of technology adoption and use will continue to be fast.

Landscape


Media use over the last 20 years has changed. People have moved from utilizing media based on time and location to discovering and finding information in real time through multiple channels and various sources of authority. Information media has become time free, virtual, digital, and very participatory. (next)

Landscape


Today the way people receive information is far greater and faster.

Trends

http://www.pewresearch.org/fact-tank/2013/10/16/12-trends-shaping-digital-news/http://www.journalism.org/2015/07/14/the-evolving-role-of-news-on-twitter-and-facebook/


50% of Americans say they get their main news from the web. This data is from the Pew Research Center.

http://www.pewresearch.org/fact-tank/2013/10/16/12-trends-shaping-digital-news/





Here are how people get News by age.

Facebook — 72% of adult internet users/62% of entire adult population

Pinterest — 31% of adult internet users/26% of entire adult population

Instagram — 28% of adult internet users/24% of entire adult population

Twitter — 23% of all internet users/20% of entire adult population


for some additional perspective: Here are how adults in the United States are using some social media channels.

92% of teens report going online daily — including 24% who say they go online “almost constantly,”

http://www.pewinternet.org/2015/04/09/teens-social-media-technology-2015/


And for teenagers, 92% report going online daily, with 24% of teens saying they going online “almost constantly”.



Social Media


What is social media?We have had social media for a long timePolaroids, Postcards, Sheet music, Mix tapes&CDs, JokesBut the speed and scale of sharing that media was very limited.

Social Media Today


Today, the ability to share has speed, scale, and selectivity because the channels are digital. We can reach far more people with media that can spread very quickly.


Why Social Media?


Why do people use social media?People love to share things

Why Social Media?


People want to be entertained. This is Neal Patrick Harris’ family at halloween, posted on Instagram.

Why Social Media?


People want their news on channels that fit their time.

Why Social Media?


Some people want to help.

Why Social Media?

22Wednesday, January 20, 16And others want attention. Hollywood party via Ashley Benson’s SnapChat: Ashley Victoria Benson is an American actress, dancer and model, known for her role as Hanna Marin on the mystery-thriller television series Pretty Little Liars

Why Social Media?


And, yes, people want to make money using social media.


What are laws, policies, and privacy issues to keep in mind when using

social media?


What are laws, policies, and privacy issues to keep in mind when using social media? : I want to cover this first because social media use within Scouting has laws, regulations, policies, and guidance that must be observed.


social media?


There are several organizations, regulations, and laws that concern minors and the Internet.

Children's Online Privacy Protection Rule (COPPA, FTC), limit the collection of personally identifiable information from

youngsters without their parents’ consent. requires websites to post a complete privacy policy, notify parents directly about their information collection practices,

and get verifiable parental consent before collecting personal information from their children – or sharing it with others.


This one, the Children's Online Privacy Protection Rule, thru the Federal Trade Commission, applies to any organization that collects information on minors.

Children's Internet Protection Act (CIPA, FCC), Schools and libraries subject to CIPA may not receive Internet access or

internal connections discounts offered by the E-rate program unless they certify that they have an Internet safety policy that

includes technology protection measures.


And this one, Children's Internet Protection Act , thru the Federal Communication Commission, applies to organizations that seek federal funding under the E-rate program for affordable broadband.

Two deep leadership in communications

Scout Oath and Law


The Boy Scouts of America have rules: Two deep leadership, the Scout Oath, and the Scout Law. For example, communication with a Scout on line must include another adult on that communication to have two deep leadership.

Two deep leadership in communicationsTo keep things simple, all Troop focused social media with/for Scouts should only be on the public side of social media. - Don’t send Facebook messages- Don’t setup Facebook private groups- Don’t send Twitter direct messages- Just don’t use Snapchat


To keep things simple, all Troop focused social media should only be on the public side of social media.

As with all other Scout actions and activities, on the Internet, follow the Scout Oath and Law.

Scout Oath and Law


As with all other Scout actions and activities, on the Internet, follow the Scout Oath and Law.


social media?

13+ Twitter does not ask


Lastly, many social network sites have minimum age requirements, on top of any other laws and regulations.

http://www.adweek.com/socialtimes/social-media-minimum-age/501920


Note that all social media services have their own approach to what age is required for use.



Where do I begin?


I’m only going to focus on Facebook and Twitter from here out.

Where do I begin?


The main reason for this time and focus: there are many other social media channels; their approach & use are all similar but each have their own unique culture; covering any more than two would require more time.

Where do I begin?


Also, one person has the ability to only concentrate on two or three social channels for effective use.


Getting started with Twitter: Twitter signup requires an email.


Same with Facebook: it also needs an email.

What is Twitter about?


What is Twitter about?


Twitter has the model of people following you and you following others (but you/they don’t have to follow back). When you post something (a tweet) then your followers will have the ability to see that tweet in their news feed.


And anyone you follow, their posts (also tweets) will show up in your news feed.


Twitter accounts do not have to be real people.


Here is my news feed containing things posted by those accounts I follow. Note that most tweets are public and can be seen by anyone. “most” meaning you can have private Twitter accounts where only invited people see your tweets. But that is not the norm.


Twitter is a place to share news, tips, ideas, and random musings in a short (140 character) format. (cont)


This is the Twitter page for NASA. Twitter has functions and info to better understand what is happening: number of tweets by NASA, followers of NASA, Who NASA is following, What NASA has liked, and lists of Twitter accounts NASA has created. You can see if the account is verified and see people you follow who also follow NASA.


Scrolling down, you can see all the pictures (like an album) the NASA has plus trends happening on twitter in various geographic regions.


The short format tweets (again 140 characters or less) are posted with additional bits of info: For example, this NASA tweet shows number of likes, retweets, plus there are controls for various things with a tweet or to an account.


In that short format, Tweets can be 140 characters long to include hashtags, mentions of other accounts, and images.

What is Facebook about?


What is Facebook about


Facebook has the model of people friending you and you accepting their connection. When you post something then your followers might have the ability to see it in their news feed. And anything they post might show up in your news feed. I say “Might” because Facebook does not guarantee you will see everything your friends post, by design.


(explain who this is) Personal profiles on Facebook are about real people. The profiles have info on the number of friends they have, bio info, and maybe their interests. Some of the info displayed can be private or public, depending on your settings, all within in your control.


Personal Facebook profiles show people you have in common with others, and other info one might want to share. Facebook personal pages need to be real people; Facebook does check occasionally.


Facebook also allows pages to be created for causes, business, groups, issues, etc. They can also be about people, places, and things. They are owned and administered by at least one Facebook profile.


Pages have functions and info for each page: number of likes, if the page is verified, see people you follow who also follow the page viewed. The center column is the newsfeed or “wall”. Additional personal information is on the right showing my friends’ activities. The page is personalized to the looks of the page owner, in this example, NASA.


Facebook pages also may show additional info sections on the side, like photos and videos posted by the page’s owner, again NASA in this example.


Posts on the Facebook pages or personal profiles have information about the number of people who like and comment on a post. Posts on Facebook are longer than those on Twitter, up to about 60,000 characters.

Why?


To use social media for Scout related activity requires some planning; nothing elaborate but something that outlines the who, what, when, where, why, how, and how much model. This approach will help cover the various engagement approaches you might want to do.

Here some recommendations to help


Learn the culture of social mediaGet familiar with social mediaInitiate personal social mediaParticipate in council and national BSA social media sites

Evaluate your unit’s goalsWhat do you want to achieve?What are the critical needs?What are your goals?

Create Your Social Media StrategyStudy what others are doingTake cues from others

Facebook: Crossroads of America CouncilTwitter: @BSACrossroadsYouTube: Crossroads CouncilFlickr: BSACrossroadsFacebook: Boy Scouts of AmericaTwitter: @boyscoutsYouTube: bsa100years


Learn the culture of social media; Evaluate your unit’s goals; Create Your Social Media Strategy

Name your page after your unit including number and community name

Follow Scout Oath and LawStrive for accuracyStay up-to-dateFind a balance- don’t post too much or too little Ensure permission before posting picturesAssume anything you post is permanently available

to othersReference to council social media guidelines on the

website


Here are some additional considerations (read thru these; comment if needed)

Social Media Terms“Tag” - to add keywords to

a video, photo or blog post to help users search for media by topic

“Friend/Follower” - a person who has agreed to connect with you on a social network

“Feed/Wall” - a constantly updated stream of information delivered at regular intervals

“ReTweet” or RT - on Twitter to repeat, or repost a tweet by typing RT @ plus the original author’s username and message

Hashtag or “#” - a symbol that allows you to tag your tweets and relate them to others’ tweets or posts. #BSA or #IndyScouting marks your tweets as Boy Scouts related.

Share - finding something online and using social media to share with others.

More terms http://agtoday.us/terms-social-media


Learn the terminology of the channels you want to use.

http://agtoday.us/terms-social-media

http://agtoday.us/terms-social-media

Update on Facebook approachFor communication with parents and adult leaders

- Facebook groups (or other private social media/digital groups) are a viable approach to sharing troop or pack information.- Have a plan to add / remove people as the membership changes.- Be clear in adult communications about what the private groups are for and what they are not for.- Scout participation should not be allowed in these groups.


Communication with adults involved with a Scout organization can use any system that fits the need of the organization. To help, have a plan to define what digital tools are for, who manages it, why the tools exist, and how to use them.


Again, you need a plan. And be prepared to adjust it regularly throughout the year.

Using social media for Scouts


These next slides share the specific example of Troop 56 use of Facebook integrated with their website and email communication.


The website, Facebook, and email are the primary digital communications tools for the Troop. The website is the home base of info. Registration pages, FYI, and celebrations are posted on the website.


The Troop 56 website has a Facebook widget on its webapge to highlight there is a Facebook page.


Facebook is the only social site used by Troop 56 today. It is mainly a quick post channel. For example, while at an event, posts via smartphone can be made quickly. Also, any announcements listed on the website are repeated on Facebook. (Walk through T56 Facebook https://www.evernote.com/l/AAmhlMvBEi9DRb1V246yLS9UDbIxobz9yZo )


Email is the main communication channel for all Scouts and their families. Email is used for reminders, updates, and changes. Email is not so much used for social sharing as it tends to be too cluttering.

Write down as many things as you can: What are the things you take for granted about media today.


If you can, please share one of your items you listed in the chat area.Look at those things you take for granted about agriculture and media. What do they say about your approach to media and what one thing can you tackle to change the assumption?

Truffle Media

Questions?


Questions?


And if you still wonder what social media is, this “Social Media Explained via Donuts” can help.

This presentation andits notes can be found at

http://agtoday.us/social-media-101-scouts


http://www.slideshare.net/trufflemedia/john-blue-social-media-101-2016-university-of-scouting-indianapolis-in-usa








Contact Information

[email protected]@TruffleMediaTruffleMedia.com/Facebook

(877) 558-7833TruffleMedia.com


Contact Truffle via Phone: (877) 558-7833, Twitter: @TruffleMedia, Facebook: TruffleMedia.com/Facebook, and web: TruffleMedia.com.

University of ScoutingSocial Media

101


Thanks again for attending theUniversity of Scouting’s Social Media 101 class

Truffle Media

Ned Arthur, Director of Sales and Content Development

John Blue, Chief of Community Creation


Close on Truffle team.

Thanks


Thanks again for your time.